Simplify Logo

Full-Time

B2B Programmatic Platform Manager

Updated on 10/1/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Mid, Senior

Chicago, IL, USA

Hybrid work environment; requires commuting to the Leo Burnett Building at 35 W. Wacker in downtown Chicago.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 3-5 years of experience with emphasis on performance marketing & programmatic strategy within the B2B space
  • BS degree in Business, Marketing, Communications, or a related field or applicable experience or applicable experience in which the required knowledge was gained.
  • Track record of translating business goals into outcomes & results.
  • Time management and problem-solving skills, with the ability to manage multiple project simultaneously.
  • Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
  • Strong understanding of B2B audience targeting tactics.
  • Applicable industry knowledge (media, advertising, tech, etc.).
Responsibilities
  • Must have a keen understanding of B2B lead-generating practices across paid media channels (video, display, content syndication, PPC, Social) with a focus on programmatic platforms for display & video activation
  • Develop, and manage, an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, creative message, dynamic testing to innovate across your platforms
  • Draw from previous experience that can offer new perspectives and innovation for a world-class agency to attract new clients
  • You know about the levers to pull to optimize performance across channels to continuously improve KPIs
  • You understand the media landscape, and when to recommend some tactics over others.
  • Drive & own your business, where you can synthesize a data-driven recommendation with confidence. This is an internally visible role that offers autonomy and ownership.
  • Managing complex media budgets with frequency & excellent hygiene for accuracy, as well as media calendars & documentation to share across the organization.
  • Able to lead vendors, both internally and externally to ensure we are leveraging the latest & greatest capabilities to drive our business. You will be the face of Epsilon for our partners.
  • Comfortably communicate with authenticity & honesty across the organization’s different levels & stakeholders.
  • Additional responsibilities as assigned.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.