Full-Time

Lead Public Relations Manager

Confirmed live in the last 24 hours

WP Engine

WP Engine

1,001-5,000 employees

Provides fully-managed WordPress hosting services

Consumer Software
Enterprise Software
Design

Compensation Overview

$120k - $180kAnnually

+ Overtime Pay

Senior, Expert

Austin, TX, USA

This is a hybrid role based in Austin, Texas.

Category
PR & Communications
Growth & Marketing
Required Skills
Wordpress
Requirements
  • 10+ years of related experience, either in-house or agency-side, are necessary for the job. A B2B technology company and/or agency is highly desirable.
  • Existing relationships with business and tech media journalists.
  • Background experience or interest in working for a Tech company in the site building, WordPress, web content management systems, or digital experience platform categories.
Responsibilities
  • Collaborate with the communications leadership to ideate and develop thought leadership initiatives that reinforce WP Engine’s market leadership position.
  • Support managing PR Agency to secure media coverage in key outlets.
  • Monitor trends and identify opportunities.
  • Develop and maintain strong working relationships with the press, news media, and outside partnerships.
  • Pitch and secure media coverage in top-tier outlets.
  • Handle general press inquiries and requests.
  • Work with internal stakeholders to develop news and story angles around new product launches, partnerships, executive appointments, industry recognition, providing counsel on messaging and positioning of interest to media and investor audiences.
  • Develop compelling stories to gain earned media attention from IT press and top-tier media.
  • Oversee and generate media coverage analytics and reports.
  • Research industry award opportunities and lead application process to enhance WP Engine’s industry recognition.
  • Monitor competitor and industry news and identify topics for pitching and trendjacking opportunities.

WP Engine provides WordPress hosting services that allow businesses and individuals to manage their WordPress websites effectively. The company takes care of all the technical aspects of running a WordPress site, enabling clients to concentrate on their main business activities. WP Engine offers various subscription plans starting at $15 per month, ensuring a consistent revenue stream. A unique feature is the WordPress Agency Partner Program, which helps agencies manage multiple clients efficiently. WP Engine emphasizes performance and speed, offering a service called Page Speed Boost that optimizes load times and improves search engine rankings. Additionally, the company provides design and build tools, including themes, frameworks, and plugins, to enhance the website development process. Overall, WP Engine aims to deliver a reliable and comprehensive platform for WordPress hosting, focusing on performance and user experience.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$282.8M

Headquarters

Austin, Texas

Founded

2010

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of NitroPack positions WP Engine as a leader in site performance, potentially attracting more high-profile clients.
  • The introduction of the Atlas headless WordPress platform offers significant performance improvements, making WP Engine a compelling choice for developers.
  • WP Engine's consistent recognition and nominations, such as the Monster's Award, reflect its strong reputation and industry leadership.

What critics are saying

  • The web hosting market is highly competitive, requiring continuous innovation to maintain market share.
  • Security vulnerabilities, like the recent PHP object injection issue, could damage WP Engine's reputation and client trust.

What makes WP Engine unique

  • WP Engine's acquisition of NitroPack significantly enhances its performance optimization capabilities, setting it apart from other WordPress hosting providers.
  • The company's focus on fully-managed WordPress hosting allows clients to offload technical responsibilities, unlike competitors who may offer less comprehensive services.
  • WP Engine's Agency Partner Program provides unique benefits for agencies, creating a distinct revenue stream and fostering long-term partnerships.

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