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Full-Time

Vice President

Ltv, Email, Sms, Remarketing

Confirmed live in the last 24 hours

Home Solutions

Home Solutions

201-500 employees

Digitally connects homeowners with service providers

Financial Services
Consumer Goods
Automotive & Transportation

Senior, Expert

Raleigh, NC, USA + 1 more

More locations: Charlotte, NC, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
MailChimp
Hubspot
Marketing
Data Analysis
Requirements
  • Bachelor's degree in business, marketing, economics, or a related field; MBA or other advanced degree preferred.
  • 10+ years of experience in email marketing, with a focus on customer retention, LTV optimization, and data-driven decision-making.
  • Strong track record in driving long-term value (LTV) through email marketing strategies, including segmentation, personalization, and lifecycle management.
  • Deep understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), with preference given to Iterable.
  • Proven leadership skills with the ability to inspire and lead a high-performing team.
  • Strong analytical mindset with experience in A/B testing, reporting, and campaign optimization.
  • Alignment with our core values: Act with Focus, Get After It, Build the Team, and Grow Without Limits.
Responsibilities
  • Lead the development and execution of a comprehensive email marketing strategy focused on enhancing long-term consumer value.
  • Utilize data and customer insights to build and optimize targeted campaigns, driving brand loyalty, retention, and LTV growth.
  • Oversee segmentation, personalization, and automation strategies to deliver relevant and timely content that engages diverse customer segments.
  • Implement robust testing and optimization processes, ensuring continuous improvement in email performance, A/B testing, and campaign results.
  • Collaborate closely with Technology, Product, and other departments to ensure email marketing initiatives support broader customer experience and monetization goals.
  • Monitor and analyze key performance metrics, leveraging advanced analytics to inform strategy and provide recommendations for enhancing LTV.
  • Ensure compliance of all GDPR, CAN-SPAM and TCPA laws, and any others that may apply to our category set.
  • Stay ahead of trends and innovations in email marketing and customer relationship management, ensuring Home Solutions remains a leader in consumer engagement and retention.

Home Solutions is an enticing place to work due to its significant role in digitally transforming the home services industry. With a focus on enabling seamless connections between homeowners and service providers through AI-enhanced digital capabilities and a pay-for-performance model, the company provides a unique technological edge in its market. Employees benefit from working in a tech-forward environment that is dedicated to improving user experiences and leading in innovative solutions within the industry.

Company Stage

N/A

Total Funding

N/A

Headquarters

Hammonton, New Jersey

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • The subscription model provides financial stability and allows for continuous service improvements.
  • Home Solutions' focus on sustainability can attract a growing market of eco-conscious consumers.
  • Innovative technology integration can lead to higher customer satisfaction and retention.

What critics are saying

  • The home improvement market is highly competitive, requiring constant innovation to stay ahead.
  • Subscription models may face resistance from consumers used to one-time service payments.

What makes Home Solutions unique

  • Home Solutions leverages cutting-edge technology to provide innovative home improvement services, setting it apart from traditional service providers.
  • The company offers a unique subscription-based model for home maintenance, ensuring a steady revenue stream and consistent customer engagement.
  • Home Solutions emphasizes eco-friendly and sustainable practices, appealing to environmentally conscious consumers.