Full-Time

Vice President

Ltv, Email, Sms, Remarketing

Posted on 9/5/2024

Home Solutions

Home Solutions

201-500 employees

Connects homeowners with service providers

Social Impact
Consumer Goods

Senior, Expert

No H1B Sponsorship

Raleigh, NC, USA + 1 more

More locations: Charlotte, NC, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
MailChimp
Hubspot
Requirements
  • Bachelor's degree in business, marketing, economics, or a related field; MBA or other advanced degree preferred.
  • 10+ years of experience in email marketing, with a focus on customer retention, LTV optimization, and data-driven decision-making.
  • Strong track record in driving long-term value (LTV) through email marketing strategies, including segmentation, personalization, and lifecycle management.
  • Deep understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Marketo), with preference given to Iterable.
  • Proven leadership skills with the ability to inspire and lead a high-performing team.
  • Strong analytical mindset with experience in A/B testing, reporting, and campaign optimization.
  • Alignment with our core values: Act with Focus, Get After It, Build the Team, and Grow Without Limits.
Responsibilities
  • Lead the development and execution of a comprehensive email marketing strategy focused on enhancing long-term consumer value.
  • Utilize data and customer insights to build and optimize targeted campaigns, driving brand loyalty, retention, and LTV growth.
  • Oversee segmentation, personalization, and automation strategies to deliver relevant and timely content that engages diverse customer segments.
  • Implement robust testing and optimization processes, ensuring continuous improvement in email performance, A/B testing, and campaign results.
  • Collaborate closely with Technology, Product, and other departments to ensure email marketing initiatives support broader customer experience and monetization goals.
  • Monitor and analyze key performance metrics, leveraging advanced analytics to inform strategy and provide recommendations for enhancing LTV.
  • Ensure compliance of all GDPR, CAN-SPAM and TCPA laws, and any others that may apply to our category set.
  • Stay ahead of trends and innovations in email marketing and customer relationship management, ensuring Home Solutions remains a leader in consumer engagement and retention.

Home Solutions connects homeowners with reliable service providers for various home-related needs. The platform covers 40 categories, allowing homeowners to find services for everything from gutter maintenance to solar installations. By partnering with vetted service providers, Home Solutions simplifies the process of home management, ensuring that customers receive trustworthy solutions. Unlike many competitors, Home Solutions emphasizes community engagement, partnering with organizations like Habitat for Humanity to promote accessible homeownership. The company's goal is to enhance customer satisfaction while facilitating connections that help homeowners maintain and improve their properties.

Company Stage

N/A

Total Funding

N/A

Headquarters

Hammonton, New Jersey

Founded

2023

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for eco-friendly solutions boosts solar and energy-efficient upgrades.
  • Smart home technology integration offers new service category opportunities.
  • Remote work trends increase demand for home office renovations.

What critics are saying

  • Emerging platforms with advanced tech features threaten market share.
  • Rising customer expectations may require significant platform upgrades.
  • Economic downturns could reduce spending on non-essential home improvements.

What makes Home Solutions unique

  • Home Solutions connects homeowners with vetted service providers across 40 categories.
  • The company partners with Habitat for Humanity to enhance community engagement.
  • Home Solutions has doubled its business and expanded its team by 50% recently.

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