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Media Solutions Account Strategy Executive
Posted on 11/4/2022
INACTIVE
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Customer Service
Marketing
Sales
Salesforce
Communications
Requirements
  • You have digital experience with a background in marketing analysis, media and sales planning and/or strategy, yield/pricing. You have worked in publishing, digital advertising, and/or retail media
  • You're able to independently prioritise multiple tasks in a fast-paced environment under tight deadlines across multiple clients
  • You have a flexible, personable attitude; ability to develop excellent professional relationships internally and externally
  • You are customer service oriented
  • Previous experience preferred: Salesforce, Microsoft/Google Business Suite, Adpoint, Google Ad Manager and Social Media Platforms
  • Experience performing complex excel functions a plus
Responsibilities
  • Serve as a knowledgeable partner on FF product suite and campaign workflow, effectively supporting sales from pre-sale to post sale. This may include but is not limited to media plan development, pre-campaign insights, proposal development, process and workflow support such as inventory booking, campaign management support, end of campaign report development, and preparation for market trips
  • Maintain an expert understanding of our ad products and capabilities and partner with related teams in all pre-sale efforts
  • Act as a primary stakeholder in brainstorm sessions with Sales; speaking to the client's historical media spend, performance, as well as provide recommendations on product packaging
  • Support sales reps through the end-to-end pitch process, advise on media budget distribution across multiple ad products and platforms taking into consideration the Farfetch suite of ad products, guidelines and best practices
  • Create and project manage complex cross-functional proposals that drive revenue, accomplish client KPIs, maintain profit margin and comply with our business rules; act as the point of contact cross-functionally to develop best-in-class solutions for key accounts
  • Maintain campaign pipeline, managing orders in the system as they work their way down the sales funnel (reserve inventory, manage relation with inventory team)
  • Ensure all campaign detail aligns between the media plan, IO, and Salesforce and maintain this alignment throughout the campaign pre-sale lifecycle
  • Attend weekly meetings with assigned sales/business unit leads and provide updates on the campaign pipeline; support the sales team in client meetings when necessary
  • Manage the communication of plan details to Planning and Ops to ensure a seamless launch; evaluate success metrics and be vocal with key optimizations needed in flight to improve performance
  • Standardise media plan formats, IOs, and liaise with accounting teams to ensure correct billing and payment of account invoices
Farfetch

5,001-10,000 employees

Online luxury fashion retail platform
Company Overview
Farfetch's mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.