Manager – Marketing Communications Design

We’re seeking a dynamic, hands-on Manager to oversee our design team. A true designer who can both balance creative with execution. The Manager of Marketing Communications Design will lead a team of talented designers focused on traditional media, including print collateral, event signage and booth design, brochures, packaging, and other key marketing assets. This role requires a seasoned graphic designer with a strong portfolio, deep expertise in visual storytelling, and the ability to roll up their sleeves to contribute directly to high-impact creative work. As a strategic leader and creative contributor, you’ll collaborate closely with other design teams to ensure brand consistency and alignment across integrated marketing campaigns. You’ll mentor and guide your team while also producing standout design work yourself, setting the creative bar and modeling excellence. 

Responsibilities:

• Inspire and manage a team of graphic designers and creatives.
• Provide mentorship, feedback, and professional development to team members.
• Foster a collaborative and creative work environment while ensuring high productivity and morale.
• Oversee the design and development of traditional marketing materials, including brochures, pamphlets, signage, direct mailers, posters, event booths, product packaging, and other physical assets.
• Ensure design projects meet brand guidelines, maintain consistency across campaigns, and reflect the company’s voice and values across traditional media.
• Work closely with other Marketing teams to understand project needs, timelines, and goals. Ensure timelines are met and budgets are adhered to.
• Review all design outputs for quality, accuracy, and alignment with brand standards before final approval.
• Contribute to the development of traditional marketing strategies by identifying new opportunities for creative campaigns, materials, and execution.
• Stay up-to-date with industry trends and best practices in design, printing, and event marketing.
• Provide insights and recommendations to improve design processes, production workflows, and overall team performance.
• Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
• Implement marketing plans and manage associated marketing activities.
• Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
• Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
• Recommend methods for developing existing or related markets and expanding into new ones.
• Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
• Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department. 
• Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
• Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.

Qualifications

• Bachelor’s Degree – Graphic Design, Marketing or related field required
• Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
• 5+ years of experience in graphic design, with at least 2 years in a managerial or leadership role
• 7+ years experience in product or field marketing
• 3+ years experience in strategic business planning
• 5+ years experience in product or field marketing preferred
• Strong portfolio showcasing a variety of traditional media designs (e.g., brochures, event booths, signage, print ads, product packaging).
• Extensive experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design software.
• Solid understanding of print production processes, vendor management, and material sourcing.
• Experience managing and executing designs for live events and trade shows.
• Strong project management skills with the ability to handle multiple projects simultaneously while maintaining attention to detail.
• Excellent communication and collaboration skills, with a proven ability to work cross-functionally.
• Creative problem-solver with a keen eye for detail and an ability to balance creative vision with practical execution
• Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
• Industry knowledge, including suppliers, customers, and competitors preferred
• Experience in hiring, training, developing, managing and appraising personnel preferred
• Marketing strategy and implementation
• Strong creativity and entrepreneurial drive
• Strong written and verbal communication skills
• Strong research and analytics skills
• Highly organized and detail-oriented
• Ability to work in a fast-paced, dynamic environment
• Ability to influence others, meet deadlines, and deliver results
• Ability to travel 0-25% of the time

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