Job Summary:

We are looking for a Manager of Paid Media to join our Customer Acquisition team. This specific role will be focused on leading our TikTok channel. This role will own the end-to-end management of the TikTok channel, from developing campaign strategies to performance analysis and ongoing optimization. You will work closely with the Creative & Marketing Insights teams to deliver high-performing campaigns that drive customer acquisition, brand awareness, and overall growth for Ruggable.

What You’ll Do:

Channel Strategy:

• Develop and execute a comprehensive TikTok paid media strategy that aligns with Ruggable’s overall marketing objectives
• Identify growth opportunities and explore new tactics for expanding reach and improving performance on the platform.
• Stay ahead of TikTok trends and platform updates to leverage new features and ad formats effectively
  
  

Channel Management & Optimization:

• Manage and optimize TikTok campaigns, ensuring alignment with key performance indicators (KPIs) such as incremental return on ad spend (iROAS), and cost per action (CPA)
• Conduct A/B testing and implement iterative improvements to creative and targeting strategies
• Monitor day-to-day campaign performance and make data-driven decisions to drive budget allocation, targeting, and bid strategic decision
  
  

Performance Analysis:

• Track, analyze, and report on TikTok campaign performance and overall channel effectiveness.
  
  

Collaborating on Creative Strategy:

• Partner with the Growth Creative lead, Creative resources, and any external agencies to develop engaging and on-brand ad creatives tailored for TikTok’s format and audience.
• Ensure that creative aligns with campaign objectives and resonates with Ruggable’s target customer.
• Analyze creative performance and collaborate with the team to iterate and improve creative assets based on insights

What You’ll Need to Have:

Required:

• 4+ years of experience in digital marketing or paid media management at an eCommerce company
• At least 1 year of direct experience managing TikTok channel, with strong understanding of advertising tools, audience targeting, and content formats
• Proven track record of running successful campaigns, driving customer acquisition, and achieving measurable business outcomes
• Strong analytical skills with experience using tools like Google Analytics, TikTok Ads Manager, and other performance tracking platforms.
• Excellent communication skills and ability to collaborate cross-functionally with creative, data, and marketing teams

Compensation:

$80-110k per year base salary

• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan