Full-Time

Integrated Media Lead

Confirmed live in the last 24 hours

Faire

Faire

1,001-5,000 employees

B2B marketplace for independent brands and retailers

Data & Analytics
Social Impact
Consumer Goods

Compensation Overview

$153.5k - $211kAnnually

+ Equity + Benefits

Senior, Expert

San Francisco, CA, USA + 1 more

More locations: New York, NY, USA

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Faire's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8- 10+ years of in-house or agency experience in media planning, ideally at the Associate Director or Director level.
  • Deep knowledge of media strategy, planning, and buying, with a proven ability to integrate brand and performance media to achieve a blend of awareness, consideration, and conversion goals.
  • Strong understanding of traditional and emerging media capabilities and trends, with the ability to adapt strategies to evolving platforms and technologies.
  • Proficient in standard media planning tools and concepts, including media math (Reach, Frequency, CPM, GRPs, CPP), target audience development, and optimizing toward media goals.
  • Solid grasp of ROI frameworks and performance metrics, including LTV/CAC, incrementality testing, and balancing Last Click attribution with Media Mix Modeling.
  • Demonstrated ability to deliver results in a fast-paced environment, adapting quickly and using resources effectively.
  • Professional, structured communication skills with a proven ability to influence and align stakeholders across teams and levels.
Responsibilities
  • Lead the development and management of our integrated campaigns’ investment strategy and spending ratios, ensuring alignment with business objectives and performance goals.
  • Create strategic media plans to ensure our integrated campaigns deliver against upper funnel awareness goals as well as support efficient retailer consideration and conversion goals.
  • Oversee cross-channel media strategy and budget, working in close collaboration with performance marketing to ensure a cohesive approach across all touchpoints.
  • Provide buy summaries, media and channel-specific recommendations, campaign setup guidance, and measurement frameworks to internal and external partners to guide execution and evaluate outcomes.
  • Establish best practices for media buying across traditional and emerging channels, driving measurable results at every stage of the funnel.
  • Design and implement consistent processes for goal setting, measurement, and reporting across the entire funnel to ensure clear accountability.
  • Develop systems to analyze campaign and creative performance, extract actionable insights, and apply learnings to future strategies to drive ongoing optimization across the funnel.
  • Lead the in-house development of strategic media expertise to ensure a strong foundation for consistent and impactful media planning and execution. Assess external media agencies and partners to determine their capabilities and alignment with objectives. Identify the best collaboration model for Faire's media planning and buying needs to complement in-house efforts and maximize effectiveness.

Faire operates a business-to-business (B2B) marketplace that connects independent brands with local retailers, primarily in the wholesale market. The platform enables brands to expand their reach to a larger audience of retailers, while retailers can discover unique products that set their stores apart from competitors. Faire generates revenue through a commission on sales made via its platform and provides additional services like inventory management and data analytics to assist businesses in optimizing their operations. The company focuses on supporting small to medium-sized businesses and aims to enhance the distinctiveness of local communities by empowering both brands and retailers to succeed.

Company Stage

Series G

Total Funding

$1.5B

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • B2B marketplaces are the fastest-growing segment, offering expansion opportunities for Faire.
  • AI tools enhance wholesale operations, boosting Faire's platform capabilities.
  • DTC brands diversifying into wholesale align with Faire's model, attracting more brands.

What critics are saying

  • Increased competition from retail giants like Target may draw away Faire's target businesses.
  • Leadership turnover at Faire could lead to strategic instability affecting operations.
  • Functional food brands expanding retail presence may challenge Faire's brand attraction.

What makes Faire unique

  • Faire offers net 60 payment terms and free returns, reducing wholesale business risks.
  • The platform connects independent brands with local retailers, enhancing store uniqueness.
  • Faire provides inventory management and data analytics to optimize business operations.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Time off

Parental leave

Daily mindfulness

Annual learning grant

Thoughtfully designed spaces

Fitness & wellbeing benefits

Mental health benefits

Charitable matching

Career planning