Full-Time
Senior Lifecycle Marketing Manager
Legend
501-1,000 employees
Digital sports media and engagement platforms
No salary listed
Toronto, ON, Canada
Hybrid
 Growth & Marketing (1) |
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- Proven experience leading lifecycle marketing or customer relationship management strategy within a digital consumer business.
- Deep expertise with modern customer relationship management and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, or Iterable.
- Strong expertise in customer segmentation, personalization, and designing end-to-end lifecycle journeys.
- Experience using data, experimentation, and analytics to optimize customer engagement and commercial outcomes.
- A track record of influencing cross-functional stakeholders and translating business goals into customer-focused lifecycle strategies.
- Experience building or scaling customer relationship management programs within a fast-paced, high-growth digital business.
- Own and evolve the lifecycle marketing strategy across the portfolio of sports brands to drive long-term customer growth.
- Lead initiatives that grow membership and optimize acquisition, activation, and conversion throughout the customer journey.
- Design and optimize automated customer journeys using segmentation, personalization, and experimentation to increase engagement, retention, and lifetime value.
- Define the customer relationship management roadmap, influence platform capabilities, and position customer relationship management as a key driver of commercial growth.
- Partner with Product, Content, Data, and Marketing to deliver seamless customer experiences that support business objectives.
- Lead and develop the customer relationship management team, establish best practices, and foster a culture of continuous improvement.
- Experience with XtremePush.
- Experience in sports, betting, gaming, affiliate marketing, media, or digital publishing.
- Experience in another high-growth digital consumer business.
Legend builds and runs a network of large-scale digital platforms that focus on sports fan engagement, sports content, and interactive gaming. Its consumer-facing brands use real-time data, digital tools, and personalized experiences to drive audience interaction across sports and betting-adjacent ecosystems. The platforms combine media reach with engagement and marketing technology to scale sports properties for global audiences, offering content, analytics, community features, and interactive services for fans and players. In early 2026, Legend became part of Genius Sports through a deal valued at up to $1.2 billion, with Legend’s digital network and technology being integrated to boost content distribution, audience monetization, and interactive sports experiences within Genius Sports’ ecosystem.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$900M
Headquarters
London, United Kingdom
Founded
2004
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Simplify's Take
What believers are saying
- Genius raised 2026 guidance to $990 million-$1.01 billion after closing Legend.
- Management expects 28% adjusted EBITDA margins in 2026, up from 23%.
- Legend became accretive immediately, according to Genius on May 1, 2026.
What critics are saying
- Genius paid $800 million cash plus stock; leverage jumped and flexibility shrank.
- Affiliate traffic depends on Google and platform algorithms; one update can crush volume.
- A failed integration turns Legend into a leverage drag and destroys the acquisition thesis.
What makes Legend unique
- Legend owns Covers.com, Casino.org, and Casino Guru, reaching 320 million visits in 2025.
- Genius Sports completed Legend on May 1, 2026, pairing data rights with media.
- Its audience spans 118 million unique visitors, giving rare sports-betting intent inventory.
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Benefits
Flexible Work Hours
Paid Vacation
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Genius Sports to detail technology advantage, growth strategy, and 2028 financial targets at Investor Day
Genius Sports to acquire Legend for $1.2bn. Genius Sports has announced a definitive agreement to acquire Legend, a global digital sports and gaming media network... This acquisition is expected to enhance Genius Sports' financial performance and expand its media and betting partner ecosystem. The acquisition of Legend by Genius Sports is valued at $1.2bn, with $900m payable at closing and an additional earnout of up to $300m. This strategic move is anticipated to immediately improve Genius Sports' Group Adjusted EBITDA margins and free cash flow conversion. The acquisition aims to maintain a minimum of 20% group revenue CAGR through 2028, positioning Genius Sports to achieve around $1.1bn in group revenue and $320-330m in group adjusted EBITDA by 2026. Legend operates a scaled media network that monetizes sports audiences using marketing technology and syndicates sports and betting content across well-known publications such as Sports Illustrated and Yahoo Sports. The network's technology connects sports fans with relevant sportsbooks and gaming products, capturing their attention during crucial moments of engagement. In 2025, Legend reported 320m annual visits from 118m unique visitors, with a significant portion of them returning regularly. The acquisition will integrate this large and engaged audience into Genius Sports' media ecosystem, providing predictable revenue streams. Through its sports fan activation platform, FANHub, Genius Sports plans to link this global audience with its extensive network of over 2,000 sports, media and betting partners. This integrated platform aims to enhance fan monetization and create a comprehensive sports and gaming media network. Mark Locke, Genius Sports CEO, says: "This deal accelerates our strategic and financial objectives, supercharges fan monetization and builds a fully integrated sports and gaming media network." He emphasises that the acquisition will deliver more data, audience and inventory, driving higher margins and stronger free cash flow. Nick Kisberg, Founder of Legend, adds: "Joining forces with Genius Sports brings together two world-class teams, unlocks unparalleled growth opportunities for our partners and products." The acquisition is expected to close in the second quarter of 2026, subject to customary conditions, with financial advisory support from Deutsche Bank Securities Inc. and Goldman Sachs & Co, LLC, among others. Macfarlanes LLP and Kirkland & Ellis LLP are serving as legal counsel to Genius Sports. Oakvale Capital LLP and The Raine Group are serving as financial advisors to Legend. Latham & Watkins LLP and Herzog Fox & Neeman are serving as legal counsel to Legend. Genius Sports has also shared its preliminary financial estimates for 2025, projecting group revenue of $669m and group adjusted EBITDA of $136m. These figures reflect substantial year-on-year growth, underscoring the company's strong performance and growth trajectory.
Genius Sports to acquire Legend for $1.2bn. Genius Sports has entered into a definitive agreement to acquire sports and gaming media business Legend in a deal valued at up to $1.2bn. The transaction comprises $900m payable at closing and an earnout of up to $300m. The acquisition is designed to create a digital sports and gaming media platform, positioning Genius Sports as a company operating across both official sports data and AI-driven sports media. By integrating Legend's platform, Genius Sports intends to capture real-time fan intent and convert it into revenue across sports and gaming. Legend monetises sports audiences through a scaled media network, using marketing technology to power owned and operated digital properties. The company also syndicates sports and betting content across major publications, including Sports Illustrated and Yahoo Sports. This move follows a period of expansion for Genius Sports, which recently detailed its 2028 financial targets and technology capabilities at an Investor Day. The company has also recently partnered with Publicis Sports to develop fan engagement and acquired Sports Innovation Lab to bolster its fan activation platform. On a 2026 annualised pro forma basis, the combined entity is expected to achieve approximately $1.1bn in group revenue. The deal is expected to close in the second quarter of 2026. Mark Locke, CEO, Genius Sports, said, "This deal accelerates our strategic and financial objectives, supercharges fan monetisation, and builds a fully integrated sports and gaming media network. For Genius Sports and our global partners, it delivers more data, more audience, more inventory and greater monetisation of sports fans. The acquisition of Legend will drive higher margins and stronger free cash flow, positioning Genius Sports to immediately transform the market and grow the size and scale of our business." Nick Kisberg, Founder, Legend, said, "Joining forces with Genius Sports brings together two world-class teams, unlocks unparalleled growth opportunities for our partners and products, and gives us an even stronger platform to scale. I am immensely proud of what we have built and the decades of hard work that have brought us here today."