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Full-Time

Sr Lifecycle Marketing Automation Specialist

Confirmed live in the last 24 hours

Columbia Sportswear Company

Columbia Sportswear Company

5,001-10,000 employees

Designs and sells outdoor apparel and gear

Consumer Goods

Compensation Overview

$81.3k - $135.9kAnnually

Senior

Carlsbad, CA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree required, in Marketing or Business highly preferred
  • 5 to 8 years of experience in email marketing and CRM roles, preferably within apparel
  • Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated market
  • Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.)
  • Proficiency with SMS platform (Attentive or others)
  • Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool
Responsibilities
  • Own and manage lifecycle campaigns from ideation to execution and analysis
  • Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels
  • Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention
  • Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns
  • Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies
  • Maintain knowledge of best practices, tools, industry trends and regulation requirements
  • Own A/B testing schedule within customer journeys / automation campaigns
  • Perform other duties as assigned.
Columbia Sportswear Company

Columbia Sportswear Company

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Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, and anyone with an active lifestyle, catering to men, women, and children. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via its website and retail stores, which allows for a wide market reach. Columbia also engages customers with promotions and seasonal sales to encourage purchases. The goal of Columbia Sportswear is to provide high-quality outdoor apparel that meets the needs of active individuals.

Company Stage

N/A

Total Funding

$40K

Headquarters

Portland, Oregon

Founded

1938

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent investments from firms like Northwest Investment Counselors LLC and Inceptionr LLC indicate strong market confidence in Columbia's growth potential.
  • The hiring of Michael Minter as SOREL’s Vice President, Brand, brings experienced leadership to drive brand revitalization and growth.
  • Collaborations like the luxe line of camping gear with Kith highlight Columbia's ability to innovate and appeal to diverse customer segments.

What critics are saying

  • The highly competitive outdoor and sportswear market requires Columbia to continuously innovate to maintain its market position.
  • Dependence on seasonal sales and promotions could impact revenue stability if consumer spending patterns shift.

What makes Columbia Sportswear Company unique

  • Columbia Sportswear stands out with its innovative product offerings and strong brand reputation for quality and durability in the outdoor apparel market.
  • The company's multi-channel sales strategy, including direct-to-consumer sales via its website, retail stores, and partnerships with various retailers, ensures broad market reach and customer accessibility.
  • Frequent promotions and seasonal sales help Columbia attract and retain customers, setting it apart from competitors who may not offer such incentives.