Full-Time

Sr Lifecycle Marketing Automation Specialist

Posted on 8/27/2024

Columbia Sportswear Company

Columbia Sportswear Company

1,001-5,000 employees

Designs and sells outdoor apparel and gear

Consumer Goods

Compensation Overview

$81.3k - $135.9kAnnually

Senior

Carlsbad, CA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree required, in Marketing or Business highly preferred
  • 5 to 8 years of experience in email marketing and CRM roles, preferably within apparel
  • Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated market
  • Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.)
  • Proficiency with SMS platform (Attentive or others)
  • Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool
Responsibilities
  • Own and manage lifecycle campaigns from ideation to execution and analysis
  • Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels
  • Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention
  • Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns
  • Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies
  • Maintain knowledge of best practices, tools, industry trends and regulation requirements
  • Own A/B testing schedule within customer journeys / automation campaigns
  • Perform other duties as assigned.
Columbia Sportswear Company

Columbia Sportswear Company

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Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, and anyone with an active lifestyle, catering to men, women, and children. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via its website and retail stores, which allows for a wide market reach. To encourage purchases, Columbia offers promotions and seasonal sales, aiming to attract and retain customers while generating revenue through product sales.

Company Stage

IPO

Total Funding

$40K

Headquarters

Portland, Oregon

Founded

1938

Simplify Jobs

Simplify's Take

What believers are saying

  • Sustainable materials trend boosts Columbia's eco-friendly product appeal.
  • AR technology enhances online shopping, reducing return rates and improving customer experience.
  • Outdoor activity surge post-pandemic increases demand for Columbia's products.

What critics are saying

  • New retail site in South Jersey faces competitive and economic challenges.
  • Vader Collection may not resonate with core customers, risking sales expectations.
  • Strategic shifts under new marketing leadership could impact brand loyalty.

What makes Columbia Sportswear Company unique

  • Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.
  • The company employs a multi-channel sales strategy, enhancing market reach and customer access.
  • Collaborations like the Star Wars collection attract diverse customer segments and generate buzz.

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