The Group Strategy Director provides important strategic leadership and guidance. As the most senior Strategy representative, the group strategy director is responsible for the overall quality of Strategy work on all projects and accounts in the business unit. Group Strategy directors are also expected to perform strategy functions on more complicated and challenging projects. The strategy director must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams. 

Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.

You will:

• Ensure overall quality of Strategy work on all projects and accounts in all disciplines.
• Collaborate with the program director and the managing director to ensure that: the business unit has a suitable number of strategists and analysts with appropriate skills, the accounts understand the role of Strategy staff and exploit their skills appropriately and strategy staff are engaged in the right work at the right time
• Provide support with special projects and initiatives within the Strategy group
• Provide guidance and insight about Strategy practices to colleagues in departments and business units
• Ensure through collaboration with team members and other Strategy Directors that core processes and deliverables are effective in delivering strategic guidance.
• Work with our clients to identify business problems and challenges
• Become an authority on the client’s business sector
• Define and document requirements through business analysis, qualitative consumer research, and web analytics
• Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
• Sector, industry and competitive analyses
• Competitive benchmarking studies
• Qualitative, consumer research (ie. usability testing, focus groups, field study)
• Requirements gathering sessions and stakeholder interviews
• Multi-Year digital roadmaps
• POV’s and thought leadership pieces
• Team management and oversight on all strategic and UX work
• New business pitches
• Creative Briefs
• Organic growth projects
• Synthesize and communicate the results of research to clients and project teams
• Provide insight and perspective on the client’s strategic direction
• Collaborate with the team on overall strategy development
• Define measurement strategies to support ongoing strategy development and site or program optimization
• Demonstrate the value of integrating Strategy services and activities into all client engagements
• Provide thought leadership to colleagues and projects in a range of subjects that may include
• Requirements gathering
• Consumer research and insight
• Site measurement
• Marketing and strategic planning

You have:

• 10+ years in digital user experience strategy within a digital agency or pure play user experience company
• 10+ Years Experience in Campaign / Comms Planning
• Leadership experience with larger teams
• 10+ Years Experience working directly with clients
• Facilitation Expertise
• Experience designing Personas, Customer Journeys
• Has experience driving and winning new business pitches
• Understands content strategy, marketing and distribution
• Understands social ecosystem and can design for it
• Understands how to grow current clients organically
• Passion for digital and up to date on technology and trends
• Experience in developing proposals and presentations for clients
• Demonstrated ability to communicate complex subject matter, either verbally or in written form
• Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
• Teamwork and collaboration-oriented
• Detail and results oriented
• Flexible and able to multi-task
• Commitment to learning

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.