Marketing Manager

The Health, Wealth & Career (HWC) segment of Towers Watson, a WTW business, makes a real difference to people’s health, their financial strength and their work. Our colleagues design and manage clients’ programs that support productivity, drive engagement and underpin performance. The HWC marketing team shines a spotlight on this work, cutting through the noise and positioning HWC for growth.

Joining our team, you will help HWC deliver the breakthroughs that matter. By working on a variety of marketing initiatives, you will elevate our brand and create revenue opportunities.

We are looking for someone who has touched on every aspect of marketing and brings a strong campaign-focused background — someone who can plan, execute and measure impactful initiatives that drive real results.

Our environment is collaborative, high-performing and intellectually challenging.

The Role

• Coordinate marketing activities across channels, including digital, social media, email, content marketing, websites, events, broadcast and traditional media to deliver a cohesive and impactful brand experience.
• Define the buyer profile and journey to tailor marketing activities for each campaign
• Partner with cross-functional teams, including brand, public relations, creative, digital and sales operations, to support campaign messaging and develop creative assets that resonate with the target audience.
• Manage digital marketing initiatives, including SEO, SEM, email marketing and social media advertising, to reach target audiences and drive conversions.
• Support the planning and execution of events such as conferences, webinars and networking events 
• Use marketing automation, CRM systems and processes to manage data (leads, campaign interaction, etc.) that will be analyzed to determine campaign effectiveness and identify areas for optimization.
• Engage with a range of business stakeholders, offering marketing guidance and providing updates on campaign progress, performance and ROI  
• Stay abreast of industry best practices, emerging trends and innovative marketing techniques in B2B marketing to continuously improve and evolve our marketing strategies. 

The Requirements

A successful candidate will have the following qualities.

• Relevant marketing experience is essential, ideally gained within a professional/financial services or a B2B environment
• Outstanding written and verbal English language skills
• Strong project management skills with a proven ability to lead a high volume of marketing initiatives in parallel with diverse and geographically dispersed teams
• Proven integrated marketing campaign experience 
• Experience measuring campaign success through CRM (Dynamics desirable but not essential)
• Exceptional stakeholder management skills and ability to build effective relationships with business colleagues and senior leaders
• Demonstrated ability to learn and translate complex business issues for marketing purposes
• A collaborative work style
• A keen interest in new media and technologies. Experience with Marketo, ON24, Dynamics, Hootsuite isn’t essential but is desirable. 

Equal Opportunity Employer

At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organization. We embrace all types of diversity.

We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email [email protected].