Head of Marketing Operations and Strategy

Confirmed live in the last 24 hours

501-1,000 employees

SaaS experience platform for Communications Service Providers

Company Overview

Plumes' ambition is to build on their diversity of lived experiences to create more equitable opportunities for underserved communities through community engagement and education.

Data & Analytics

Hardware

Company Stage

Series F

Total Funding

$722.4M

Founded

2015

Headquarters

Palo Alto, California

Growth & Insights

Headcount

6 month growth

↑ 4%

1 year growth

↓ -1%

2 year growth

↑ 2%

Locations

Palo Alto, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Marketing

Sales

Communications

CategoriesNew

Operations & Logistics

Growth & Marketing

Requirements

Proven to lead and prioritize time, tasks and resources autonomously in a high pressure environment
Demonstrated abilities and aptitude to reinvent, manage and lead complex operational excellence, linked to strategy
Strong financial acumen with experience managing budgets, forecasting, and resource allocation
Proven experience leading the development of marketing strategies and plans that drive revenue growth and exceed business objectives
Superpowers in the data-driven analytical and quantitative creativity that links competitive advantage to strategic opportunity
Minimum of 10 years of direct experience in marketing strategy and operations
Experience leading marketing analytics and reporting to track marketing performance against business objectives and KPIs
Strong understanding of marketing technology stack, including marketing automation platforms and CRMs
Excellent verbal and written communication skills, specifically the advanced development of presentations to communicate internally
Depth in technology categories, and a desire to make a significant impact on the growth of a late-stage startup
Ability to work independently in a fast-paced, zero-to-one, rapidly changing environment with tight deadlines
Bachelor's degree in marketing, business, or a related field

Responsibilities

Develop and implement the continuous comprehensive marketing strategy approach that aligns with the company's overall business objectives and growth targets
Lead the annual strategic planning process, develop budgets with connected logic, and work cross-functionally with stakeholders to develop and refine marketing objectives, goals, and KPIs
Execute and drive continuous execution and improvements of marketing operations, including contracts, budgeting, forecasting, and resource allocation
Develop and implement reporting, dashboards, templates and measurement plans to evaluate the effectiveness of marketing programs and campaigns and adjust as necessary to optimize performance
Own the marketing technology stack strategy, working closely with product and engineering, to ensure it aligns with business needs, including the leadership of the marketing automation platform, CRM, and other marketing tools
Drive the development of marketing analytics and reporting to track marketing performance against business objectives and KPIs
Own the rhythm of the business in the marketing organization, including staff meetings, weekly reporting and offsites
Work cross-functionally with finance, sales, and product teams to align marketing programs with business objectives and ensure collaboration across the organization

Life at Plume

At Plume, we believe that technology isn’t about moving faster, it’s about making life’s moments better. Which is why we’ve built the world’s first, and only, open and hardware-independent service delivery platform for smart homes, small businesses, enterprises, and beyond. Our SaaS platform uses WiFi, advanced AI, and machine learning to create the future of connected spaces—and human experiences—at massive scale.

We now deliver services to over 50 million locations globally and have managed over 2.5 billion devices on our platform. We’re expanding rapidly, pioneering a new category, and we achieved our Series F funding in just four years. Our customers include many of the world’s largest Communications Service Providers (CSPs) who look to Plume to help them evolve their smart home offerings while gleaning insights from their own data.

With a bias for action and a love for being trailblazers, the team at Plume embodies a combination of relentless curiosity and imaginative innovation. We challenge ourselves to think in ways that other companies don’t, work to do what should be done (rather than what can), and if we can’t do it exceptionally well, we don’t do it. It’s how we’ve assembled a team of world-class builders, thinkers, and doers. And it’s how we’re reinventing what’s possible every day.

We are a late-stage startup technology company that leverages our core smart home, Mesh wifi, and network management software platform to provide wifi-based solutions to small businesses and communication service providers. We are seeking a Head of Marketing Strategy and Operations to act as a Chief of Staff of the marketing organization, and lead the strategic marketing planning and marketing operations at our company. This position will report directly to the CMO.

Responsibilities:

Develop and implement the continuous comprehensive marketing strategy approach that aligns with the company’s overall business objectives and growth targets.
Lead the annual strategic planning process, develop budgets with connected logic, and work cross-functionally with stakeholders to develop and refine marketing objectives, goals, and KPIs.
Execute and drive continuous execution and improvements of marketing operations, including contracts, budgeting, forecasting, and resource allocation.
Develop and implement reporting, dashboards, templates and measurement plans to evaluate the effectiveness of marketing programs and campaigns and adjust as necessary to optimize performance.
Own the marketing technology stack strategy, working closely with product and engineering, to ensure it aligns with business needs, including the leadership of the marketing automation platform, CRM, and other marketing tools.
Drive the development of marketing analytics and reporting to track marketing performance against business objectives and KPIs.
Own the rhythm of the business in the marketing organization, including staff meetings, weekly reporting and offsites
Work cross-functionally with finance, sales, and product teams to align marketing programs with business objectives and ensure collaboration across the organization.

Requirements:

Proven to lead and prioritize time, tasks and resources autonomously in a high pressure environment
Demonstrated abilities and aptitude to reinvent, manage and lead complex operational excellence, linked to strategy
Strong financial acumen with experience managing budgets, forecasting, and resource allocation.
Proven experience leading the development of marketing strategies and plans that drive revenue growth and exceed business objectives.
Superpowers in the data-driven analytical and quantitative creativity that links competitive advantage to strategic opportunity
Minimum of 10 years of direct experience in marketing strategy and operations
Experience leading marketing analytics and reporting to track marketing performance against business objectives and KPIs.
Strong understanding of marketing technology stack, including marketing automation platforms and CRMs.
Excellent verbal and written communication skills, specifically the advanced development of presentations to communicate internally
Depth in technology categories, and a desire to make a significant impact on the growth of a late-stage startup.
Ability to work independently in a fast-paced, zero-to-one, rapidly changing environment with tight deadlines.
Bachelor’s degree in marketing, business, or a related field.

Total Compensation package would include: anticipated compensation range of $200,000 to $235,000 bonus + equity + benefits. Benefits include: a 401k plan and a company match, basic life insurance plus unparalleled health, dental, vision and other benefits and perks. Please see here for more details.

An employee’s base salary and its position within the range may depend on a number of factors including job related knowledge, education, skills, experience and other business related considerations. Published ranges are provided in good faith at the time of posting.

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About Plume

As the creator of the only open, hardware-independent, cloud-controlled experience platform for CSPs and their subscribers, Plume partners with over 350 CSP customers, including some of the world’s largest such as Comcast, Charter, Liberty Global, and J:COM.

Using OpenSync, the most widely supported open-source, silicon-to-cloud framework for smart spaces, Plume’s software-defined network allows CSPs to decouple their service offerings from hardware and rapidly curate and deliver new services over a multi-vendor, open-platform architecture.

Backed by investors such as Insight Partners and SoftBank Vision Fund 2, Plume is now valued at $2.6B, having added over $500M in funding in 2021 alone.

Plume is an equal opportunity workplace that maintains a continuing policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals without regard to race, color, creed, religion, sex, national origin, age, physical or mental disability, sexual orientation, gender identity, marital status, pregnancy, childbirth or related individual conditions, medical conditions (as defined by state law), military or veteran status, or any other characteristic protected by federal, state or local law.