Product Marketing Manager
Consumer
Updated on 3/21/2024
MasterClass

501-1,000 employees

Online learning platform with world-renowned instructors
Company Overview
MasterClass stands out as a unique learning platform that offers unlimited access to lessons from world-renowned experts across diverse fields, providing a personalized and immersive learning experience. The company's competitive edge lies in its high-quality, cinematic content and the caliber of its instructors, which include industry leaders and celebrities. Its flexible, on-demand streaming service, coupled with comprehensive workbooks, allows learners to absorb knowledge at their own pace, making it a compelling choice for those seeking to learn from the best in the business.
Entertainment
B2C

Company Stage

Series F

Total Funding

$459.5M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

18%

2 year growth

-10%
Locations
San Francisco, CA, USA • Los Angeles, CA, USA • Kitchener, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 4-6 years of Product Marketing or equivalent work experience
  • Experience leading end-to-end marketing campaigns
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Excellent written and verbal communication skills
Responsibilities
  • Drive end-to-end marketing strategies
  • Lead go-to-market campaigns for product experiments and launches
  • Drive awareness and adoption campaigns for desirable but underutilized features and devices
  • Build a measurement framework and success baseline for Product Marketing
  • Create playbooks on how product marketing defines product positioning, packaging, GTM, and creativity
  • Assist with defining the Product Marketing roadmap and experiment learning agendas