WisdomTree is currently seeking a Customer Marketing Associate to join our WisdomTree Prime Marketing team.
WisdomTree is a global financial innovator and leading provider of exchange-traded products (ETPs), models and solutions. WisdomTree is leveraging the latest financial infrastructure to create products that provide access, transparency and an enhanced user experience. Building on our heritage of innovation, we are developing next-generation digital products and structures, including digital funds and tokenized assets, as well as our blockchain-native digital wallet, WisdomTree Prime™. Working across digital assets, tokenization and blockchain-enabled finance, our Digital Assets team is dedicated to building products and solutions to accelerate growth for the firm.
If you’re on top of customer engagement and lifecycle marketing trends and best-practices, have experience in financial services, and have a passion for the crypto / DeFi space – we’d love to talk to you. This is a new position on the team, which means you’ll have a critical role in building our customer lifecycle marketing function from the ground up. If you’re looking for challenge and ownership, the chance to make a direct contribution to business success, and an opportunity to grow your leadership skills, this role is for you.
This role will report directly to the Head of Marketing, WisdomTree Prime.
Success in this role would be achieved by:
- Leverage existing and develop new customer marketing journey maps, in partnership with the Prime User Experience team.
- Implement personalized marketing campaigns, leveraging email marketing, in-app messaging, social media (in partnership with the Social Media Manager), and other channels to deliver relevant content and offers to specific groups in order to drive customer engagement and encourage revenue generating activity.
- Manage creative development across channels including marketing brief process, creative reviews and approvals (including legal and compliance,) offer management, and list pull instructions.
- Partner with cross-functional teams to execute marketing campaigns and programs with operational excellence.
- Working with our analytics team, measure performance and effectively communicate results, including recommendations for improvement.
- Manage operational and regulatory communications.
Experience and required skill set:
- 3 years of Customer Marketing experience, including campaign management across digital channels.
- Financial services and/or DeFi experience is preferred, but not mandatory.
- Demonstrated high attention to detail, high levels of organization, and the ability to communicate information effectively.
- Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency.
- Ability to adapt to changes as well as thrive in a dynamic and continually evolving environment.
- Strong proficiency with Microsoft suite, with an aptitude to quickly learn new systems, platforms, and software.
- Possess the capacity to operate autonomouslywhile also fostering a collaborative environment.
- Maintain conviction but communicate with empathy and thoughtfulness.
- Demonstrated ability to learn, understand, and adapt to evolving marketing technologies and broader industry tactics.
About Us:
WisdomTree is a global financial innovator, offering a well-diversified suite of exchange-traded products (ETPs), models, solutions and products leveraging blockchain technology. We empower investors and consumers to shape their future and support financial professionals to better serve their clients and grow their businesses. WisdomTree is leveraging the latest financial infrastructure to create products that provide access, transparency and an enhanced user experience. Building on our heritage of innovation, we are also developing and have launched next-generation digital products, services and structures, including digital or blockchain-enabled mutual funds and tokenized assets, as well as our blockchain-native digital wallet, WisdomTree Prime™.*
*The WisdomTree Prime digital wallet and digital asset services are made available through WisdomTree Digital Movement, Inc. (NMLS ID: 2372500), in select U.S. jurisdictions and may be limited where prohibited by law. Visit www.wisdomtreeprime.com or the WisdomTree Prime mobile app for more information. Foreside Fund Services, LLC, (FFS) is not affiliated with WisdomTree, Inc. and its subsidiaries. FFS does not provide digital wallet or digital asset services.
Work Smart:
Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better investment and financial experience through the quality of our products and solutions, and finding alignment within our community on our core values: WisdomTree employees strive for Excellence & Innovation, work with Transparency & Accountability, and show each other Fairness & Respect. We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.
WisdomTree is proud to be an Equal Opportunity Employer, committed to diversity and consideration of all applicants and existing employees for all positions, and we evaluate qualified applicants without regard to race, color, religion, creed, sex, gender, age, national origin or ancestry, ethnicity, physical or mental disability, veteran status, marital status, sexual orientation, pregnancy, citizenship status, genetic information, or any other status or condition protected by applicable law.
