Account Manager

About Us

The home of full colour media, UM is a global media agency committed to empowering brands to their full potential of growth by leveraging the power of brand patterns. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including american express, general mills, emirates, johnson & johnson, levi strauss & co, dyson, enterprise holdings, upfield, just eat takeaway.Com and mattel. For more information, please visit https://www.Umww.Com/

Role Description

• The Account Manager will help to drive excellence for the client across key markets, ensuring that local plans are aligned with regional direction

• The Account Manager will work across all relevant client campaigns, including country specific plans with a key focus on B2B media environments
• They will work closely with the Account Director and need to build strong relationships within the wider media team and special business units including Strategy, Insights and Data, our key day-to-day clients and the wider Well 7 agency teams

KEY TASKS AND RESPONSIBILITIES 

Gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business 

• Media planning and buying

• Global planning and buying: Evaluate media proposals and negotiate rates/programs to ensure highest value and efficiencies are delivered to the client 

• Create and maintain relationships with key media partners

• Manage client expectations and have the ability to assess when to escalate issues to the Account Director. Also challenge clients when necessary 
• Oversee the campaign management process to ensure the precise and timely activation of central campaigns, deliver to plan and identify key insights to build into future planning. 
• Local market support: 

• Create, develop and maintain relationships with key local markets

• Support and advise local market teams to ensure their media plans comply with the central brief and strategy
• Be able to confidently challenge and question assumptions and recommendations that have been made to ensure the best possible delivery for the client 
• Reporting + Finance

• Lead the timely, accurate and insightful delivery of reporting calls, meetings, QBR’s and optimisation logs
• Gain full understanding of both the finance processes, working with the media team and supporting the Finance Director as required
• Strategy and Insight 

• Gain full understanding of the clients’ business and the market they occupy so that you can confidently speak and help identify the issues they face

• Help to develop an addressable strategy with our data led media partners and key internal stakeholders

• Be thoroughly knowledgeable on all relevant research available (e.g. TGI, Nielsen, comScore, Mediabrands proprietary etc.) and confidently deliver information and solutions to the client using these tools
• Guide and support local markets to ensure strategic alignment across markets
• Management & Professional Development 
• The manager role engages with lots of key stakeholders across the business but you will be responsible for at least one direct report, who you will work closely with and ensure they are supported in their professional development 

Desired Skills & Experience

• B2B account experience preferred, but not essential

• Strong cross channel knowledge and media planning expertise across Brand and DR clients including digital programmatic, social, TV, Press and OOH

• Experience across technical ad operations such as trafficking, dashboarding, verification and ad serving.

• You are able to effectively communicate both verbally and in writing with various stakeholders – clients, agency partners and your own team members

• You have helped manage junior team members before, and you take satisfaction from helping them grow in their careers

• Your work is known for being accurate and engaging

• Juggling a number of tasks with often conflicting deadlines is second nature

• Confident and resilient with excellent attention to detail

• Ability to build strong relationships internally and externally.

• You want to learn more about media and the client’s business

• You have experience planning local market campaigns, or at least know what is required to plan and buy them

• One international language a plus, but not essential

• Proficient in Excel and Powerpoint