Full-Time

Vice President of Marketing & Communications

Cupix

Cupix

51-200 employees

3D digital twin platform for construction

No salary listed

Remote in USA

Remote

Category
Growth & Marketing (1)
Required Skills
Communications
Forecasting
Branding/Brand Strategy
Marketing
Data Analysis

Get referred to Cupix

See people who can refer or advise you

Requirements
  • The candidate must have 10 or more years of marketing experience with leadership experience in construction, SaaS, enterprise software, or artificial-intelligence-enabled products.
  • Construction industry experience is required, including a background in general contracting, engineering, procurement, and construction firms, construction technology, industrial operations, or architecture, engineering, and construction software.
  • The candidate must be able to lead communications, brand, and growth functions in high-growth environments.
  • The candidate must have experience partnering with product, strategy, and sales teams.
  • Experience operating across North America, Europe, the Middle East and Africa, and Asia-Pacific is required as an asset.
  • The candidate must be skilled at simplifying technical and field concepts for communication.
  • The candidate must have a deep understanding of construction workflows and decision-making structures.
  • The candidate must be skilled in digital marketing, analytics, and product-led growth.
  • The candidate must be able to lead multidisciplinary teams and manage agency partners.
Responsibilities
  • Lead Cupix’s brand, communications, content, product marketing, and growth functions.
  • Build and lead the full communications function, including internal and external communications, public relations, media relations, analyst relations, and executive visibility.
  • Develop a communications strategy aligned with Cupix’s Spatial AI positioning and global rebrand.
  • Partner with the Principal of Strategic Ventures on external communications related to category creation, ecosystem development, and partner messaging.
  • Oversee customer stories, case studies, crisis communications, and major corporate announcements.
  • Own Cupix’s brand development and ensure consistent rollout of the global rebrand.
  • Shape and articulate the Spatial AI category narrative based on real construction workflows and customer outcomes.
  • Work with Strategic Ventures on brand architecture, value propositions, and strategic publications.
  • Lead a multidisciplinary marketing team including the Events Manager, Social Media Manager, Content Manager, Product-Led Growth Marketing Manager, Product Marketing Managers, and creative, public relations, and channel agencies.
  • Define key performance indicators, performance rhythms, and cross-team collaboration models to ensure accountability and execution discipline.
  • Translate technical capabilities into clear value propositions for general contractors, owners, engineering, procurement, and construction firms, specialty trades, and industrial operators.
  • Lead messaging for Cupix products and offerings.
  • Collaborate with Strategic Ventures to align product messaging with market strategy, competitive positioning, and corporate themes.
  • Support product launches, roadmap communication, and customer education programs.
  • Build a demand generation engine across North America, Asia-Pacific, and Europe, the Middle East and Africa.
  • Drive campaigns, account-based marketing programs, partner co-marketing, and lifecycle marketing for construction personas such as superintendents, project managers, virtual design and construction teams, executives, and owners.
  • Work with Sales leadership to support pipeline growth, improved conversion, and predictable forecasting.
  • Strengthen product-led growth initiatives tied to trials, onboarding, and in-platform engagement.
  • Oversee global event strategy for construction and industrial markets.
  • Ensure strong presence at Autodesk University, Oracle Industry Lab events, infrastructure and data center conferences, BuiltWorlds events, and other industry summits.
  • Build repeatable playbooks for booth design, executive engagement, and event return on investment.
  • Build an authoritative digital presence across LinkedIn, X, YouTube, and emerging channels.
  • Lead content development for construction decision-makers and field teams.
  • Support case studies, playbooks, videos, guides, and sales enablement materials reflecting real jobsite workflows.
  • Develop and manage the marketing budget across brand, communications, demand generation, events, product marketing, agencies, and tooling.
  • Allocate marketing spend based on growth priorities, regional expansion, product maturity, and ideal customer profile segmentation.
  • Establish return-on-investment models for campaigns, events, sponsorships, and programs, tying spend to pipeline impact, product adoption, and brand lift.
  • Partner with Finance, Sales, and Strategic Ventures on annual planning, quarterly reforecasting, and long-range growth modeling.
  • Own agency selection, contracts, and performance management.
  • Report regularly to executive leadership on budget performance, customer acquisition cost and other efficiency metrics, and marketing contribution.
  • Define, track, and continuously improve marketing performance across SaaS and growth, construction technology adoption, go-to-market and sales alignment, and customer and lifecycle impact.
  • Establish monthly and quarterly performance reviews.
  • Maintain executive dashboards for leadership visibility.
  • Use key performance indicators to drive prioritization, resourcing decisions, and continuous improvement.
Desired Qualifications
  • Experience operating across North America, Europe, the Middle East and Africa, and Asia-Pacific.

Cupix creates 3D spatial digital twins of construction sites and facilities. It converts 360-degree capture videos into accurate 3D models and offers CupixWorks, a platform that integrates Building Information Modeling (BIM) to track construction progress, identify delays, and validate designs. The product is delivered on a subscription basis through software licenses and value-added services. Cupix differentiates itself by turning 360-degree captures into practical 3D models and combining them with BIM for progress tracking and design validation across construction and oil & gas markets. The company's goal is to help contractors, builders, and facility managers make better decisions, improve productivity, and raise quality through clear visualization and data-driven project management.

Company Size

51-200

Company Stage

Series C

Total Funding

$81.7M

Headquarters

Cedar Park, Texas

Founded

2015

Get referred to Cupix

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Cupix launched a 2026 Global Tour and InfoSphere 2.0 Beta for adoption analytics.
  • July 2026 LinkedIn says Cupix joined Australia's Asset Management Council, opening infrastructure channels.
  • Revelio Labs shows headcount reached 200 in March 2026, with active hiring continuing.

What critics are saying

  • Autodesk, Bentley, and Revizto compress pricing by bundling adjacent workflows in 2026.
  • Cupix raised only $55.8 million; scaling enterprise sales against incumbents stays capital intensive.
  • If SiteInsights lacks precision, contractors revert to spreadsheets and photos within one project cycle.

What makes Cupix unique

  • CupixWorks turns 360 video into BIM-linked 4D digital twins for construction teams.
  • SiteInsights automates progress tracking against schedule and BIM models, not just photo storage.
  • Cupix supports field validation, handover records, and remote coordination across sites and trades.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Phone/Internet Stipend

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
Inside Construction
Aug 20th, 2026
Sarah Constructions strengthens site validation with Cupix.

Sarah Constructions strengthens site validation with Cupix. Reading Time: 6 mins read A search for better on-site validation led Sarah Constructions to Cupix. | Project: Port Pirie Hospital Emergency Department redevelopment Client: SA Health, Department for Infrastructure and Transport Builder: Sarah Constructions Value: $15.6 million Location: Port Pirie, about 230 kilometres from the Adelaide CBD Contract type: Construct-only Cupix use: BIM validation, 360-degree site capture, remote checks, image records, subcontractor coordination, progress tracking and handover support Measured outcomes: About 50 per cent reduction in subcontractor-to-subcontractor back charges and about $6,000 saved in non-recoverable variations | Sarah Constructions has spent more than six decades delivering complex commercial projects across education, healthcare, aged care, defence, retail and multi-storey accommodation. Digital manager Alex Willshire says the business is built on a long-held belief: great buildings are created by great relationships. It can be seen in how Sarah Constructions works with clients, subcontractors and site teams. Collaboration, measured innovation and a "doing what we say we will do" mentality shape how the company delivers projects. The South Australian, family-owned builder continues to explore new ways to connect coordinated design information with construction outcomes. When Willshire and the digital team assess new technology, the question is always whether it will support the people on site. By 2023, Sarah Constructions had already established BIM-led coordination, model-based reviews and structured digital delivery processes across several projects. More work was being done upfront with subcontractors to resolve clashes before construction and provide teams with more accurate information to build from. The next challenge was extending visibility between the coordinated model and what was physically being built on site. "That was where we saw value in Cupix. By combining BIM models with 360-degree site captures, we could compare site conditions against the coordinated design earlier and identify any deviations before they became larger issues," says Willshire. "The other driver was image capture. Site teams were taking countless photos, often stored on individual devices or buried in project folders. Cupix provided a centralised visual record that was easier to access and use." The business was keen to test what the platform could do, but first it had to build trust. "One of the broader challenges in construction is introducing digital tools in a way that earns trust on site. With BIM tools, the industry has sometimes been asked to trust systems that haven't translated cleanly from the office to the field," says Willshire. "As a digital team, we want people on site to form their own view of whether a tool is adding value. We're not there to sell it to them. We want them to test it, challenge it and tell us honestly whether it works." He says Sarah Constructions' approach to innovation focuses on implementing technology that supports established governance, project controls and outcomes. To assess whether Cupix could deliver value in the field, the company selected the $15.6 million Port Pirie Hospital Emergency Department redevelopment as a pilot project. The regional healthcare project involved complex services coordination, travelling subcontractors and limited opportunities for rework, making certainty and validation critical to its success. Although delivered under a construct-only contract, where the contractor wouldn't traditionally carry the same level of design responsibility, Sarah Constructions saw an opportunity to leverage BIM and Cupix to identify potential issues early. "The project's complexity made upfront design and construction coordination vital. We wanted to resolve as much as possible before work reached site, but we also needed confidence that what had been coordinated was being built as intended," says Willshire. By overlaying BIM models within the 360-degree capture environment, the team was able to undertake remote validation checks and confirm installations aligned with the coordinated design. In several instances, deviations were identified early and resolved before impacting downstream trades or program. Both Sarah Constructions and its subcontractors adopted the platform extensively because it provided what Willshire describes as "X-ray vision". If a cable had later been concealed by wall linings, for example, the team could return to an earlier capture, locate the service and provide accurate information without opening up completed work. Without that visibility, contractors may have needed to investigate blindly, creating unnecessary damage, disruption and cost. The ability to quickly verify conditions reduced uncertainty and supported more informed decision-making on site. "On Port Pirie, when compared with similar projects delivered using more traditional site documentation methods, we experienced about 50 per cent fewer subcontractor-to-subcontractor back charges and avoided about $6,000 in non-recoverable variation costs that we may otherwise have absorbed," says Willshire. "In terms of time savings, the main benefit was assurance that we could deliver to program. The supervision and coordination teams felt in control because the information was visible and easy to verify. "It's important to say that this was a team outcome. Cupix wasn't the only factor, but it contributed strongly to those results by giving us better information and helping people resolve issues earlier." When variations arose, previous captures allowed the team to identify structural elements, bracing and concealed services before work commenced, reducing the risk of damage, rework and unforeseen costs. Beyond validation, Cupix improved planning and collaboration. Subcontractors could independently review site conditions and progress rather than relying solely on updates from the project team. "Cupix provided a shared view of the project and helped ensure trades arrived when work was ready to begin," says Willshire. For asset owners, he sees longer-term value in the record captured throughout construction. "From an asset owner's perspective, as-built information doesn't always reflect what has been installed," he says. "Cupix gave us a more proactive way to complete quality checks compared with relying solely on drawings after the fact, helping build confidence in the information being handed over." The Port Pirie pilot also provided an opportunity to test SiteInsights, Cupix's AI-powered progress tracking tool. By aligning site captures, BIM models and project schedules, Sarah Constructions was able to explore how automated progress measurement could support progress claims across services, partitions and ceilings. The exercise provided insight into where automation could support project controls and where the technology still has room to mature. Willshire also sees potential in training and knowledge transfer. A project like an emergency department contains specialised rooms, services and systems that many emerging industry professionals may never have the opportunity to see during construction. The ability to revisit spaces and understand how they were assembled creates a learning resource for future projects and teams. While still in the evaluation phase, the pilot has demonstrated how enhanced visual records, validation workflows and accessible project information can support better decision-making throughout delivery. The platform isn't yet standard across all Sarah Constructions projects, but it's since been used on two additional projects at different stages of delivery. The most recent project has utilised Cupix from day one on site, including for dilapidation reporting. "That's allowed us to look at the full benefit of capturing site conditions from the beginning, including in-ground works. It's also a non-BIM-driven project, so we have been testing how Cupix can be used outside a modelled environment," says Willshire. "We have been able to overlay drawing information onto the lightweight point cloud file and validate that trenches have been installed in the correct location." For Sarah Constructions, the pilot has reinforced the role that structured digital delivery, visual validation and accessible project data can play in reducing risk, improving collaboration and giving project teams greater confidence in the decisions they make every day. Explore site equipment to enhance your construction project.

EIN News
Apr 5th, 2024
Insta360 Enterprise and Cupix Partner to Advance Digital Twin Solutions with Integrated 360-Degree Imaging

SAN JOSE, CA, UNITED STATES, April 5, 2024 /EINPresswire.com/ - Insta360 Enterprise announced a strategic partnership with Cupix(TM), the frontrunner in AI-powered 4D as-built platforms.

EIN Presswire
Mar 18th, 2024
Cupix Announces New Seamless Integration with Revizto to Elevate Construction Project Management

Cupix announces new seamless integration with Revizto to elevate construction project management.

PR Newswire
Nov 7th, 2023
Ricoh Announces Strategic Partnership with Cupix, Unveiling Enhanced Capabilities with the Integration of RICOH THETA X 360-Degree Camera

Ricoh announces strategic partnership with Cupix, unveiling enhanced capabilities with the integration of RICOH THETA X 360-degree camera.

Cupix
Apr 11th, 2023
Press Release Cupix Adds CupixWorks to Bentley’s Powered by iTwin Program April 11, 2023

Last year, Cupix announced the release of their CupixWorks X 3D Digital Twin Platform, which is powered by the Gamma Engine 3rd generation AI engine.