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Full-Time

Sr. On Premise Market Execution Specialist

Posted on 10/25/2024

Constellation Brands

Constellation Brands

1,001-5,000 employees

Produces and markets beer, wine, and spirits

Food & Agriculture
Consumer Goods

Compensation Overview

$88.8k - $133.2kAnnually

Senior

Oakland, CA, USA + 2 more

More locations: Walnut Creek, CA, USA | Hayward, CA, USA

Must be based in either Alameda or Contra Costa county.

Category
Field Sales
Sales & Account Management
Required Skills
Word/Pages/Docs
Excel/Numbers/Sheets
Requirements
  • A Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
  • 4+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred). Complete understanding of the on-premise retail environment.
  • Working knowledge of the promotional marketing process.
  • Computer literacy with the ability to use software applications including Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
  • Ability to utilize business information reporting and sales reporting tools.
  • Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
  • Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
  • Requires excellent interpersonal skills. Ability to build strong relationships, initiate action, and adjust to change are key attributes of this role. Effective communication skills and ability to influence at all levels, internal or external to the company.
Responsibilities
  • Responsible for the local market execution of on-premise strategies and initiatives across assigned areas of responsibility.
  • Works in conjunction with their Senior On-Premise Market Execution Manager, CBI’s On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
  • Ensures overarching on-premise strategies and key sales priorities are built into localized plans. Prioritize local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level. Responsible for providing direct support and execution of such strategies and key sales priorities across assigned area of responsibility.
  • Build and maintain strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market. Executes CBI’s on-premise strategies and key sales initiatives across these accounts, and responsible for supporting the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
  • Work with and assist the Senior On-Premise Market Execution Manager in building localized on-premise development plans including sales, distribution, and promotional efforts. Also assists Constellation Market Development Managers in the development of the On-Premise components of his/her annual business plans.
  • Identify, prioritize, and activate programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation’s target demographics and strategic growth initiatives. As the local on-premise market expert, keeps up to date with influencer/strategic accounts that can impact the overall market performance.
  • Reports local market activity, insights, and key business updates to Senior On-Premise Market Execution Manager and key stakeholders of the sales leadership team on a regular basis.
  • Responsible for the execution of local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel.
  • Responsible for driving best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
  • Effectively utilizes available sales support tools, processes, and programing that drives executional excellence across markets. Works in partnership with geographic business team and local distributor partners to ensure brand initiatives and programs are brought to life through best-in-class retail execution at the local market level. Ensures national & key account programming is executed at the local market level.
  • Executes new product/packaging rollout plans across assigned area of responsibility. Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.
  • Manage the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution team.
  • Ensure support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.
  • Performs additional duties and responsibilities as required.

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits. The company operates in major markets such as the U.S., Mexico, New Zealand, and Italy, and serves a wide range of customers from individual consumers to large retailers and distributors. Its products include well-known brands like Corona and Modelo, which are exclusively imported and sold in the U.S. Constellation Brands generates revenue through the sale of these beverages, benefiting from strong brand recognition and a comprehensive distribution network. Unlike many competitors, Constellation Brands emphasizes sustainability and responsible operations, reflecting its agricultural heritage. The company's goal is to create brands that enhance human connections while staying ahead of market trends to provide value to consumers, shareholders, and employees.

Company Stage

IPO

Total Funding

N/A

Headquarters

Victor, Iowa

Founded

N/A

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Simplify's Take

What believers are saying

  • Constellation Brands' expansion into non-alcoholic beverages and canned wines positions it well in rapidly growing market segments.
  • The company's strong distribution network and brand management expertise provide a solid foundation for continued growth and market leadership.
  • Recent investments and acquisitions indicate a proactive approach to capturing new market opportunities and enhancing shareholder value.

What critics are saying

  • The competitive nature of the beverage industry requires constant innovation and adaptation to maintain market share.
  • Economic fluctuations and changes in consumer preferences could impact sales and profitability.

What makes Constellation Brands unique

  • Constellation Brands' ownership of iconic brands like Corona and Modelo gives it a competitive edge in brand recognition and market penetration in the U.S.
  • The company's commitment to sustainability and responsible operations aligns with growing consumer demand for environmentally conscious brands.
  • Strategic acquisitions, such as Sea Smoke and Austin Cocktails, allow Constellation Brands to diversify its portfolio and tap into emerging beverage trends.

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