Director – Sponsorship Sales

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 550 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
 

THE ROLE

As the Director, Sponsorship Sales, you will focus on the development, sales, and execution of sponsorship programs for Live Nation Canada. We are looking for a client-centric, sales leader with a passion for building and delivering outstanding partner programs to join our team and help deliver on our exciting growth trajectory.

WHAT THIS ROLE WILL DO

• Lead sponsorship sales team to achieve revenue targets

• Seek and engage a large volume of new prospects for live entertainment sponsorship, developing customized, integrated and innovative sponsorship proposals that demonstrated insight and knowledge of client business and the world of music

• Lead presentations to new prospects and negotiate packages for potential Live Nation Canada sponsorships

• Project manage sponsorship discussions from first touchpoint to close

• Drive, measure and report on pipeline progression

• Effectively balance priorities to deliver against national and regional/festival sponsorship priorities 

• Lead annual renewal processes as required, including leading the negotiation and execution of all necessary legal processes

• Manage client expectations honestly and with integrity

• Actively maintain relationships with any current sponsors, industry contacts or future sponsorship prospects

• Use analysis and insight to drive decisions in a way that yields sustained, measurable results

• Lead and encourage a team of emerging sales professionals; provide mentorship to ensure objectives are met and nurture personal development goals

• Provide thought leadership to sponsors during the conceptualization phase and throughout delivery; set the standard of creativity and strategic delivery

• Develop a deep and detailed understanding of the sponsors business and competitive environment to continually deliver against business objectives for both the sponsor, Live Nation Canada and any all-other relevant stakeholders

• Proactively identify and manage critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on sponsorship arise, able to find solutions along with the internal team

WHAT THIS PERSON WILL BRING

• A minimum of 7-10 years of demonstrated success in a sponsorship/media sales, strategy and/or sponsorship marketing role

• You are a creative, upbeat and an organized leader with vision, driven to deliver breakthrough and compelling multi-platform marketing and digital solutions

• A proven people leader with a track record of success leading a sales team

• Post graduate degree or diploma in a business-related field preferred

• Strong proficiency using PowerPoint and Excel

• Excellent client interpersonal skills, presentation skills and confidence in leading conversations

• Creative problem solving and experienced negotiating skills

• Experience developing and managing budgets

• A genuine curiosity about evolving consumer and cultural trends

• A detailed understanding of new media and a desire to stay current on emerging digital platforms

• Ability to think ‘big picture’ in both strategy and execution

• Ability to build and develop professional relationships both inside and outside of the organization with ease

• Thrives in a fast-paced team environment with ability to efficiently manage multiple priorities

• An energetic self-starter that works best under minimal direction

• An ongoing awareness and responsiveness to client happiness

• Ability to work events (evenings and weekends) as the need arises 

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych 

• YOURSELF:  Generous paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets 

• WEALTH: RRSP program with company match, Stock Program Reimbursement 

• FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support 

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings 

• OTHERS: Volunteer time off, crowdfunding network, gender reassignment support  

We thank all candidates for their interest, only those who will be selected for an interview will be contacted.

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, provincial and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.