Growth & Optimization Product Manager
Posted on 3/10/2023
INACTIVE
Podium

1,001-5,000 employees

Centralized communication platform for local businesses
Company Overview
Podium is a company that empowers local businesses by providing a multi-product platform that centralizes communications, facilitates payment collection, and enhances marketing strategies through text campaigns. The company's AI-powered lead conversion platform not only simplifies the process of garnering customer reviews but also manages all leads in one easy inbox, thereby increasing efficiency and productivity. With over 100,000 businesses using Podium daily, the company has demonstrated its industry leadership by generating significant revenue for its clients and offering a platform that enables faster and more effective communication with customers.
Consumer Goods

Company Stage

Series D

Total Funding

$425M

Founded

2014

Headquarters

Lehi, Utah

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-7%

2 year growth

-11%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
SEO
Tableau
Marketing
Data Analysis
Google Analytics
Requirements
  • 5+ years of conversion rate optimization experience or growth product management experience; particularly in a fast-paced startup / product-led growth environment
  • 4+ years of experience with developers and designers
  • Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
  • Strong knowledge of Search engine optimization (SEO) programs and best practices
  • Have a data-driven mindset and be comfortable using, Google Analytics, Google Data Studio, Google Optimize, Excel, and Tableau to synthesize large data sets, identify opportunities, monitor performance, and report on progress
  • Familiarity with Optimizely and other A/B testing tools
  • Ability to partner with design to create experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators
  • Leadership skills to drive implementation of experiments with designers, developers, and data scientists
  • Track record of managing complex, cross-functional web-related projects and programs
  • Excellent communication, roadmap management, and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
Responsibilities
  • Be a strategic leader by defining the vision for the CRO (Conversion Rate Optimization) Program, partner with cross-functional stakeholders, and define success by taking ownership of goal setting and performance KPIs to align with company objectives
  • Collaborate and co-create a experimentation roadmap with your counterparts in Growth Marketing, Growth Product Management, Engineering and Analytics
  • Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts
  • Partner closely with our SEO team to ensure site is optimized for SEO
  • Build quarterly experimentation roadmaps in partnership with channel owners
  • Partner with our user research team to build a deeper understanding of visitor and customer behaviors on our site
  • Partner closely with growth product management team to ensure consistency across the funnel
  • Manage our Google Analytics and Google Tag Manager (GTM) environments, processes, and architecture
  • Lead our GA4 migration - audit analytics usage and metrics, including objects, tags, and reporting elements, as well as recommend fixes or enhancements