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Senior Conversion Rate Optimization Manager
Posted on 11/22/2022
INACTIVE
Locations
Remote • American Fork, UT, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Leadership
Management
Marketing
Research
Tableau
SEO
Requirements
  • 7+ years of conversion rate optimization experience or growth product management experience; particularly in a fast-paced startup / product-led growth environment
  • 4+ years of experience with developers and designers
  • Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
  • Working knowledge of paid acquisition programs
  • Strong knowledge of Search engine optimization (SEO) programs and best practices
  • Have a data-driven mindset and be comfortable using, Google Analytics, Google Data Studio, Google Optimize, Excel, and Tableau to synthesize large data sets, identify opportunities, monitor performance, and report on progress
  • Familiarity with Optimizely and other A/B testing tools
  • Ability to partner with design to create experiences that are positive for the brand, delightful for the user, and impactful for the business key performance indicators
  • Leadership skills to drive implementation of experiments with designers, developers, and data scientists
  • Track record of managing complex, cross-functional web-related projects and programs
  • Excellent communication, roadmap management, and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
Responsibilities
  • Be a strategic leader by defining the vision for the CRO (Conversion Rate Optimization) Program, partner with cross-functional stakeholders, and define success by taking ownership of goal setting and performance KPIs to align with company objectives
  • Collaborate and co-create a landing page experimentation roadmap with your counterparts in Growth Marketing, Product Marketing, Engineering and Analytics
  • Use web traffic, site engagement data, and in-product metrics to prioritize opportunities and report on the business impact of your optimization efforts
  • Partner closely with our SEO team to ensure site is optimized for SEO
  • Build quarterly experimentation roadmaps in partnership with channel owners
  • Partner with our user research team to build a deeper understanding of visitor and customer behaviors on our site
  • Partner closely with growth product management team to ensure consistency across the funnel
  • Manage our Google Analytics and Google Tag Manager (GTM) environments, processes, and architecture
  • Lead our GA4 migration - audit analytics usage and metrics, including objects, tags, and reporting elements, as well as recommend fixes or enhancements
Podium

1,001-5,000 employees

Customer communication platform
Company Overview
Podium believes convenience wins. Podium has built a multi-product platform that’s modernizing the way local business gets done.
Benefits
  • Open and transparent culture
  • Remote first work setting for Engineering & Product
  • Great opportunities for career growth
  • 401(k) with a competitive matching contribution plan
  • Unlimited vacation (yes, we want you to have a work-life balance)
  • Great medical, dental, vision benefits
  • Lots of Swag
Company Core Values
  • Be a founder
  • Murder drama
  • Enjoy the ride