Corporate Counsel
Ip, Marketing & Brand Management
Posted on 1/31/2023
El Segundo, CA, USA
Experience Level
Desired Skills
  • 10-12 years of experience in trademark, intellectual property, advertising, and regulatory compliance matters
  • J.D. from an accredited law school with strong academic credentials
  • Admission in good standing to a state bar, preferably California
  • Provide legal counsel, and manage outside legal counsel, on intellectual property matters, claim substantiation, truth-in-advertising, regulatory compliance, product naming, social media, endorsements, marketing, right of publicity, FTC and FDA compliance, and food and packaging labeling claims, and related litigation matters
  • Manage global trademark, copyright, and domain name portfolios in a cost efficient and responsible manner. Set budgets and formulate brand protection strategies. Conduct and analyze trademark clearance searches and provide opinions on availability and risk. Educate company employees on proper trademark usage and create user guides, company policies, brand guidelines, and training materials
  • Formulate and implement brand monitoring strategy for social media, the internet, and other digital platforms to detect unauthorized trademark and copyright use. Submit take-down requests and manage cease and desist matters as issues arise
  • Manage trademark, copyright, domain name, and advertising related proceedings, engage and oversee outside counsel as necessary. Respond to government agencies, complaints, and other inquiries related to marketing and advertising
  • Review marketing campaigns from conception through execution. Review and negotiate marketing, license, sponsorship, charitable donation, endorsement, brand ambassador, prize provider, and promotional agreements. Provide risk assessments and creative commercial solutions to support business objectives
Beyond Meat

501-1,000 employees