CRO & Growth Marketing Lead @ Meds

Growth & Marketing (1)

Meds.com is a rapidly growing consumer technology firm operating a suite of healthcare businesses, including our flagship brand BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With a team of 300 professionals across various specialties, we've built scalable pharmacy, telemedicine, and e-commerce platforms using cutting-edge technology. As we continue our accelerated growth trajectory, we're launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.

We’re looking for a CRO & Growth Marketing Lead to own conversion rate optimization and accelerate digital growth across our brands. This role is a marketing growth driver—focused on optimizing acquisition funnels, testing and improving landing pages, and driving customer conversion at scale. You’ll lead high-velocity experimentation, collaborate cross-functionally with Product and Design, and deliver measurable business impact by improving the performance of every step in the funnel. Join our team in our Austin, TX office — we’re looking for someone who truly values and enjoys working in the office, not just tolerates it.

Our team would be counting on you to meet or exceed expectations with the following responsibilities:

Proven CRO Expertise

5–7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses.
Demonstrated success running A/B tests, multivariate tests, and personalization programs at scale.
Deep understanding of conversion funnels, checkout flows, subscription models, and retention levers.
Track record of coming in and making an immediate impact— “been there, done that” experience with real results; minimal training required.

Technical & Analytical Skills

Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap).
Hands-on experience with testing platforms (Optimizely, VWO, Convert, etc.).
Strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode).
Familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting experiments.

Strategic Growth & Execution

Ability to build and execute CRO roadmaps aligned to aggressive revenue targets.
Analyze funnel performance and user behavior to identify friction and conversion barriers
Design, launch, and analyze A/B and multivariate tests to optimize landing pages, signups, and purchase flows
Collaborate closely with Product and Design to deliver high-impact onsite experiences and execute CRO tests

Customer & UX Focus

Knowledge of UX/UI best practices and persuasive design frameworks.
Comfortable running user research: surveys, heatmaps, session recordings, usability testing.
Experience with personalization and segmentation strategies across customer journeys.

Leadership & Collaboration

Track record of working cross-functionally with marketing, product, design, and engineering.
Strong communication skills for influencing stakeholders and presenting to executives.
Ability to mentor junior analysts/marketers and build CRO best practices within an organization.

Business Acumen

Strong grasp of DTC economics (CAC, LTV, churn, payback period, retention).
Familiarity with performance marketing and its interplay with CRO.
Proven ability to connect optimization wins directly to revenue and profitability.

High-Impact Experience

Must have worked at a reputable direct-to-consumer brand—experience at recognized DTC leaders is a necessity.
Proven ability to hit the ground running, requiring minimal onboarding, and deliver measurable improvements immediately.
Comfortable operating in a high-expectation environment; this is a premium role and will be compensated accordingly.

Qualifications

Experience scaling CRO in 7–8 figure monthly session environments.
Direct experience with subscription-based DTC businesses.
Advanced knowledge of behavioral psychology and frameworks (Cialdini, Fogg, Jobs-to-be-Done).
Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines.
Experience leading or managing a dedicated CRO/growth team.
Certification in Google Analytics, Optimizely, or equivalent optimization platforms.
MBA or advanced degree in business, marketing, or related field (a plus but not required).

Perks

100% company-paid Medical, Dental, Vision premium coverage, plus Short-Term Disability and
Life Insurance
401K with company match
Paid time off and company-paid holidays
Enjoy free daily lunch

We are looking for top talent that wants to make a measurable impact in an exciting, fast-paced environment.

#LI-RG1

CRO & Growth Marketing Lead

Marketing, Growth

Meds

Simplify's Take

What believers are saying

What critics are saying

What makes Meds unique

Benefits