Full-Time

Lifecycle Marketing Specialist

Posted on 5/10/2024

Wealthsimple

Wealthsimple

1,001-5,000 employees

Investment and crypto trading platform

Financial Services

Mid

Remote in Canada

Required Skills
Marketing
HTML/CSS
Requirements
  • 2-5 years hands-on experience using marketing automation platforms
  • 1+ years of experience coding for email or equivalent HTML/CSS skill
  • Strong understanding of audience segmentation
  • Understanding of email marketing best practices
  • Campaign performance analysis & reporting experience
  • Familiarity with lifecycle marketing strategies & tactics
  • Experience working with cross-functional teams
  • Experience with mobile marketing (push notifications, in-app messaging)
Responsibilities
  • Own day-to-day execution of lifecycle marketing campaigns
  • Design and implement automated, multi-channel programs
  • Ideate & experiment on lifecycle strategies/tactics
  • Analyze campaign and program performance
  • Execute and analyze A/B tests

Wealthsimple offers a highly supportive work environment that is centered on smart financial solutions and sustainable wealth building for its clients. Employees at Wealthsimple can enjoy being a part of a forward-thinking team that focuses on offering low-cost, accessible investment options and personalized financial advice. This focus on innovation and client satisfaction makes it an attractive workplace for professionals passionate about finance and technology.

Company Stage

N/A

Total Funding

$915.9M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

11%

1 year growth

16%

2 year growth

-5%
INACTIVE