Marketing Director

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. 

Join us. Dare for Better.

As the Innovation Platform, Functional, Director for PepsiCo Foods US, you will play a key role in the strategy and pipeline development for Reframe and Breakthrough Innovation. As we look to expand our business to adjacent categories and occasions, you will create winning consumer concepts and pipeline within a pillar of our Consumer Growth Model. The focus of this role will be building a functional powerhouse within PepsiCo, with specific focus on meeting consumer’s changing needs in Protein, Fiber & Gut Health, Whole Health, Diverse Ingredients, New and Emerging spaces, etc. Partnering with Consumer Insights, R&D and Design, you will generate ideas to solve large consumer problems in order to drive incremental growth. You will create briefs to pitch ideas to the organization and develop winning ideas to ensure successful launch. A successful candidate for this role needs strategic problem-solving skills and the ability to translate insights into ideas that drive growth and incrementality for the business. This role is highly cross-functional in nature and requires motivating a diverse group of stakeholders to successfully bring innovations to market.

KEY RESPONSIBILITIES:

• Ideate, Prioritize, and Develop Transform Pipeline
• Identify propositions through insights/foresight rapidly to drive incremental growth and category thought leadership
• Vet potential solutions and desirability ongoing – co-creation with consumers
• Assess Evaluate and approve innovation projects for resourcing and funding
• Collaborate with Insights to create consumer first concepts and quickly tests for feasibility
• Facilitate cross-functional collaboration throughout development to ensure launch success
• Leverage BOD to pressure test where to invest

KEY DELIVERABLES:

• Deliver H1-H3 Functional Pipeline for assigned pillar of the Consumer Growth Model
• Deliver consumer tested winning concepts for Hopper to funnel to launch
• Manage Desirability, Viability, and Feasibility Process, Identify Capex needed, and align resources to ensure development of pipelines
• Manage myInnovation tool to deliver ideas in the Innovation Hopper
• Develop briefs that turn into charters and manage process for approval from SteerCo and Small Group
• Lead Breakthrough Projects through Transform Innovation Council
• Identify critical success factors for launch and support of innovation

COMPENSATION & BENEFITS:

• The expected compensation range for this position is between $125,900 - $249,900
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  
• Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
  
• Long term incentive equity may be awarded based on eligibility and performance.
  
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• 7+ Years’ experience in marketing brand and innovation roles, preferably within CPG
• Bachelor's Degree required, MBA preferred
• Preferred experience in Functionality across Food or Beverages
• Proven collaboration abilities, strategic thinking and leadership skills through demonstrated work on breakthrough innovation projects
• Ability to tell a story, synthesize and convey key messages and present in a visual and
  compelling way
• A passion for understanding consumer behavior and an ability to translate trends and insights into ideas that uniquely satisfy unmet needs
• Can do spirit with an aptitude in dealing with ambiguity facilitated by a penchant for creative-thinking and problem-solving
• A 360 marketing/GM and entrepreneurial like mindset
• Strong project management skills and cross-functional team experience
• Strong demonstrative leadership potential
• A curiosity to learn about any and all parts of innovation (pack, product, etc.) and the functions (operations, supply, etc.) that turn concepts into products

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement