If you’d love the chance to be both creative and analytical, with the opportunity to reach millions of our users every day, this Display Marketing role could be for you. One day could look like approving a creative concept, and learning about the next TikTok trends, the next could be getting into some YoY data influencing how we market to new users in a particular market. As a Paid Team we’re super proud of our work and impact, but also in being a welcoming and open team with big ambitions.

Your core responsibilities:

• Management of the strategy and performance for some of our key Display tactics
• Hands on campaigns management of key Display tactics
• Isolation of trends using internal and external data to inspire new campaigns and optimization of existing activity
• Ensuring a testing backlog is in place for your relevant activities with a robust measurement approach
• Responsible for six-digit budgets, hitting session and efficiency targets.
• Driving relevant Martech projects forward, being a point of contact for x-functional goals.
• Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the Paid team.
• Arranging QBRs with priority partners and the team, to reflect on performance and future trends
• Being a great example to our wider Marketing team, exemplifying Skyscanner values

Skills/experience:

• Senior stakeholder management skills
• Organizational skills, ability to own team ceremonies and set agendas for x-team collaboration
• Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimization strategies)
• Effective communication, strong verbal and written skills
• Creative mindset, with a keen interest in paid marketing trends
• Understanding of Paid Measurement strategies
• Full Funnel marketing experience incl Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel
• Understanding of the Paid Media landscape, interest in new channels and innovation
• Understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third party cookies)
• Ability to establish insight from raw data sets, track record of making data-driven decisions
• Data Visualization skills, creation of Tableau dashboards
• Strong excel skills, experience in the production of financial proposals and media plans

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