Paid Marketing Manager
Display/Social
Posted on 12/1/2023
INACTIVE
Skyscanner

1,001-5,000 employees

Skyscanner operates as a trips meta-search engine company.
Company Overview
Skyscanner’s mission is to lead the global transformation to modern and sustainable travel with their website that helps travelers plan and book in a straightforward and speedy process. The company is committed to simplifying the traveling process by aggregating millions of traveling options varying from flight, hotel, and car transport selections.
Consumer Goods

Company Stage

N/A

Total Funding

$197.2M

Founded

2003

Headquarters

, United Kingdom

Growth & Insights
Headcount

6 month growth

1%

1 year growth

7%

2 year growth

21%
Locations
Edinburgh, UK • Glasgow, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Tableau
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Senior stakeholder management skills
  • Organizational skills, ability to own team ceremonies and set agendas for x-team collaboration
  • Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimization strategies)
  • Effective communication, strong verbal and written skills
  • Creative mindset, with a keen interest in paid marketing trends
  • Understanding of Paid Measurement strategies
  • Full Funnel marketing experience incl Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel
  • Understanding of the Paid Media landscape, interest in new channels and innovation
  • Understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third party cookies)
  • Ability to establish insight from raw data sets, track record of making data-driven decisions
  • Data Visualization skills, creation of Tableau dashboards
  • Strong excel skills, experience in the production of financial proposals and media plans
Responsibilities
  • Management of the strategy and performance for some of our key Display tactics
  • Hands on campaigns management of key Display tactics
  • Isolation of trends using internal and external data to inspire new campaigns and optimization of existing activity
  • Ensuring a testing backlog is in place for your relevant activities with a robust measurement approach
  • Responsible for six-digit budgets, hitting session and efficiency targets.
  • Driving relevant Martech projects forward, being a point of contact for x-functional goals.
  • Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the Paid team.
  • Arranging QBRs with priority partners and the team, to reflect on performance and future trends
  • Being a great example to our wider Marketing team, exemplifying Skyscanner values