Senior Digital Media Buyer
Programmatic
Posted on 2/7/2024
INACTIVE
Critical Mass

1,001-5,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consulting
Consumer Software
Fintech
Real Estate

Company Stage

N/A

Total Funding

$238K

Founded

1996

Headquarters

Calgary, Canada

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

44%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Quality Assurance (QA)
CategoriesNew
QA & Testing
Requirements
  • 2+ Years working within Programmatic media buying
  • 1+ Years of digital media buying, negotiation and implementation experience in an agency environment
  • DSP knowledge in DV360 and The Trade Desk related platforms
  • Aptitude for mathematical concepts and an understanding of the digital marketplace
  • Knowledge of industry tools such as Prisma, ComScore, Nielsen, AdViews, eMarketer
Responsibilities
  • Craft + execute innovative and tactical plans that deliver against the overarching brand and business objectives
  • Evaluate and assess vendors using proprietary research tools and industry knowledge
  • Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities
  • Participate or lead campaign activation and provide client updates on campaign status
  • Be up to speed and fluent on the ever-evolving digital landscape and industry trends
  • Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.
  • Collaborate with inter-agency teams and external partners to manage client needs across all campaign layers
  • Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings
  • Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
  • Maintain the client billing process with the Associates, Digital Activation
  • Analyze and optimize plans based on KPI’s and surface insights from data for client reporting
  • Develop and present client facing reports on a variety of topics
  • Help navigate challenges, attention driven and find solutions and not be afraid to ask for help
  • Stay on top of client deliverables and ensures on time delivery
  • Develop and train the Associates, via mentorship, arrange training sessions and manage their daily workflow/tasks
Desired Qualifications
  • Experience with multi-digital vehicles and knowledge of the relationship opportunities between on‐and‐offline media