Full-Time

Senior Media Planner

Social

Posted on 6/18/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$80k - $100kAnnually

Mid, Senior

New York, NY, USA

Requires in-office presence in New York for a minimum of 4 days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 3+ years experience across major social media platforms, including campaign execution, ad creation, and reporting.
  • In-depth understanding of social media campaign management and optimization practices.
  • Strong knowledge of Prisma, Meta, LinkedIn, TikTok, Pinterest and Reddit.
  • A strong understanding of strategic planning and the rationale behind media direction and decisions.
  • The ability to be highly organized with excellent attention to detail while managing complex projects efficiently.
  • Experience articulating ideas clearly and concisely, especially when collaborating with creative agencies.
  • Able to work with minimal supervision while maintaining focus and productivity.
  • A strong work ethic and a good sense of humor, contributing positively to team dynamics.
  • The willingness to be eager to learn, be hands-on, and dive into tasks.
Responsibilities
  • Plan, manage and execute online media strategy in order to maximize client business and marketing objectives.
  • Juggle multiple accounts simultaneously while maintaining high standards of work.
  • Proactively engage with interagency teams, anticipating next steps without the need for close supervision.
  • Work closely with numbers, data analysis, and reporting; comfortable managing and optimizing larger budgets, including pacing and making necessary adjustments.
  • Proactively determine where and how consumer insights can make media campaigns successful.
  • Manage all campaigns including reporting, bid management, inventory forecasting and analysis.
  • Research and understand the current and evolving industry trends.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Manage deadlines and workflow (calendars, budgets, meetings).
  • Educate and mentor junior members of the team to help and provide growth in their own careers.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself through a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. They also have unique programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead, which nurture emerging talent and foster creativity. The company's goal is to simplify complex digital challenges and provide impactful, user-friendly solutions.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized digital experiences boosts Critical Mass's core services.
  • The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.
  • Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

What critics are saying

  • Emerging digital agencies in Canada threaten Critical Mass's market share.
  • Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.
  • Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in advanced UX design and data analytics.
  • The company specializes in voice interface design and AI-driven customer interactions.
  • Critical Mass offers integrated marketing communications and omnichannel strategies.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE