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Full-Time

Senior Media Planner

Social

Updated on 9/5/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Compensation Overview

$80k - $100kAnnually

Mid, Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 3+ years experience across major social media platforms, including campaign execution, ad creation, and reporting.
  • In-depth understanding of social media campaign management and optimization practices.
  • Strong knowledge of Prisma, Meta, LinkedIn, TikTok, Pinterest and Reddit.
  • A strong understanding of strategic planning and the rationale behind media direction and decisions.
  • The ability to be highly organized with excellent attention to detail while managing complex projects efficiently.
  • Experience articulating ideas clearly and concisely, especially when collaborating with creative agencies.
  • Able to work with minimal supervision while maintaining focus and productivity.
  • A strong work ethic and a good sense of humor, contributing positively to team dynamics.
  • The willingness to be eager to learn, be hands-on, and dive into tasks.
Responsibilities
  • Plan, manage and execute online media strategy in order to maximize client business and marketing objectives.
  • Juggle multiple accounts simultaneously while maintaining high standards of work.
  • Proactively engage with interagency teams, anticipating next steps without the need for close supervision.
  • Work closely with numbers, data analysis, and reporting; comfortable managing and optimizing larger budgets, including pacing and making necessary adjustments.
  • Proactively determine where and how consumer insights can make media campaigns successful.
  • Manage all campaigns including reporting, bid management, inventory forecasting and analysis.
  • Research and understand the current and evolving industry trends.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Manage deadlines and workflow (calendars, budgets, meetings).
  • Educate and mentor junior members of the team to help and provide growth in their own careers.

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

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Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible