Senior Product Marketing Manager
Posted on 1/9/2024
INACTIVE
TaxBit
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 6+ years of relevant product marketing experience—ideally in a commercial SaaS environment
  • Experience working with industry-leading CRM, Marketing Ops, email marketing software, and other MarTech solutions
  • Extensive track record of launching SaaS products, executing sales enablement across GTM strategies, and outperforming the competition
  • Experience managing large marketing budgets to execute global marketing campaigns, incentive programs, and events
  • Ability to create pricing and packaging proposals that will help drive rapid revenue growth through a deep understanding of the market, buyer, user, and competition
Responsibilities
  • Own the GTM strategy end-to-end for an Enterprise SaaS product
  • Drive teardowns of competitors, illustrate TaxBit's positioning in the current market, develop user personas in partnership with Sales
  • Develop robust user personas leveraging our SME, Sales, and Partnership teams
  • Serve as voice of product on outbound activities (sales calls, webinars, marketing engagements)
  • Collaborate with Product, Growth Marketing, Engineering, and Operations teams to build a world-class, lead-to-cash process
  • Build marketing campaigns, including internal and external content, to drive awareness and adoption from global commercial customers
  • Collaborate with product to deliver internal roadmap updates & external release notes
  • Work with agencies and vendors to create and execute a comprehensive marketing strategy that optimizes the customer journey and funnel conversion for commercial customers
Desired Qualifications
  • Able to multi-task and execute efficiently in a fast-moving environment
  • Affinity for building and delivering sales presentations for internal sales enablement, customer webinars, and in-person events and tradeshows
  • Flexibility and agility in changing project and product priorities to meet market needs