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Full-Time

Brand Manager

Posted on 7/9/2024

Azurity Pharmaceuticals

Azurity Pharmaceuticals

201-500 employees

Develops specialized formulations of medicines

Biotechnology
Healthcare

Mid

Raleigh, NC, USA + 2 more

More locations: Atlanta, GA, USA | Burlington, MA, USA

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • At least 3 years pharmaceutical industry marketing experience
  • Strong knowledge of marketing principles
  • Experience with hospital, specialty, injectable, and/or rare disease products preferred
  • Product launch experience preferred
  • Experience in developing, implementing, and monitoring brand plans and budgets
  • Demonstrated analytical, project management, and problem-solving skills
  • Omnichannel marketing experience and knowledge of CRM systems
  • Ability to work effectively in a start-up environment
  • Strong communication and presentation skills
  • Experience working closely with sales force counterparts
  • Experience tracking and managing budgets
  • Bachelor's Degree; MBA preferred
Responsibilities
  • Collaborate cross functionally with Market Access Strategic Accounts and Sales teams
  • Support Market Access Strategic Accounts and Sales teams with building new and expanding account relationships
  • Develop and drive brand and portfolio strategies
  • Oversee advertising and promotional activities
  • Participate in key customer plans
  • Develop messaging for tactical programs
  • Leverage customer insights for innovative programs
  • Assess competitive marketplace
  • Responsible for social media optimization
  • Manage Promotional Materials Review process
  • Manage monthly tactical budget
Azurity Pharmaceuticals

Azurity Pharmaceuticals

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Azurity Pharmaceuticals develops specialized formulations of existing medicines to meet the needs of patients who are often overlooked by other pharmaceutical companies. Their products include oral suspensions and other forms that are easier to administer, particularly for those who have difficulty swallowing pills or need precise dosing. This focus on creating accessible and effective medications enhances patient compliance and addresses gaps in the pharmaceutical market. Azurity serves healthcare providers, hospitals, and pharmacies, generating revenue through the sale of FDA-approved proprietary medicines across various therapeutic areas, including cardiovascular, central nervous system, and oncology. Their commitment to quality and innovation has led to the development of numerous products that significantly benefit patients, positioning Azurity as a key player in the specialized pharmaceutical sector.

Company Stage

Series B

Total Funding

$182.2M

Headquarters

Woburn, Massachusetts

Founded

2000

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Simplify's Take

What believers are saying

  • FDA approval of Myhibbin™ highlights Azurity's capability to bring unique, patient-centric formulations to market, potentially increasing their market share.
  • The acquisition of Slayback Pharma and Arbor Pharmaceuticals expands Azurity's development portfolio, promising a significant number of new medicine launches and enhancing their market position.
  • Azurity's focus on underserved patient segments and innovative dose forms can lead to high patient satisfaction and loyalty, driving long-term growth.

What critics are saying

  • Product recalls, such as the recent Zenzedi recall, can damage Azurity's reputation and lead to financial losses.
  • The specialized nature of their products may limit their market size, making them vulnerable to market fluctuations and competitive pressures.

What makes Azurity Pharmaceuticals unique

  • Azurity Pharmaceuticals focuses on developing innovative dose forms of established medicines, addressing unmet needs in the healthcare market, unlike competitors who may focus solely on new drug development.
  • Their commitment to creating easier-to-administer formulations, such as oral suspensions, sets them apart by enhancing patient compliance and filling gaps in the pharmaceutical market.
  • Azurity's broad therapeutic portfolio and FDA-approved proprietary products ensure they meet stringent regulatory standards, providing a competitive edge in quality and safety.

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