Account-Based Marketing Specialist

Job Description

We’re looking for a strategic and execution-focused ABM Specialist to join our Growth Marketing team as our first marketing hire in the UK. You’ll play a key role in shaping and scaling our global account-based marketing efforts—designing and executing campaigns, running VIP experiences, and collaborating cross-functionally to drive pipeline and revenue from our highest-priority accounts across the US, Canada, and EMEA.

If you’re excited by the idea of building tailored go-to-market programs that reach sophisticated technical buyers—this role is for you.

Key Responsibilities

ABM Strategy & Planning

• Partner with the ABM Manager to develop and execute our account-based marketing strategy, focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing.
• Deliver bespoke messaging, content, and experiences that engage senior stakeholders and full buying teams within priority accounts.
• Collaborate cross-functionally to identify target accounts, understand key pain points, and shape quarterly ABM plans, including budgeting, forecasting, and account prioritization.

ABM Campaign Execution

• Develop and run 1:few and 1:many ABM campaigns using paid media, outreach,  personalized web, direct mail, and virtual/in-person events.
• Partner with Product Marketing and Content teams to craft account-specific messages and value propositions.
• Manage end-to-end execution—owning campaign timelines, logistics, testing, and reporting.

VIP & Field Events

• Plan and execute executive events and VIP experiences (8–12 per year) across EMEA and North America.
• Support logistics, invitation strategy, and post-event follow-up in collaboration with Sales and, in some cases, Field Marketing.
• Assist with regional field activities such as third-party conferences or meetups, when needed.

Sales & CX Collaboration

• Work directly with AEs, BDRs, and CX teams to align marketing efforts with account-level goals.
• Ensure coordinated outreach, campaign follow-up, and opportunity tracking.
• Serve as a trusted partner to EMEA go-to-market teams and help bridge global ABM efforts across geographies.

Campaign Management & Optimization

• Track and report on ABM campaign performance with a focus on pipeline impact, engagement, and ROI.
• Partner with Marketing Ops and RevOps to refine targeting, measurement, and attribution.
• Apply a test-and-learn mindset to improve efficiency and impact across campaigns.

What We Are Looking For

• 4+ years of B2B marketing experience, with at least 2 years in ABM, demand generation, or customer marketing roles.
• Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
• Comfortable partnering closely with Sales, CX, and Marketing stakeholders to drive go-to-market success.
• Strong project management skills—able to lead initiatives across regions, teams, and timelines.
• Hands-on experience with leading sales and marketing tools, including Salesforce, HubSpot, RollWorks (or similar), Mutiny, Clay, Reachdesk, LinkedIn ads, and Figma.
• Self-starter who can work independently and is willing to travel to support events on-site (up to 25%).

Nice to Have

• Experience marketing to developers or working at B2B SaaS or cloud companies.
• An affinity for learning complex, highly technical products and strong technical aptitude generally.

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.