Area Manager

In short as an Area Manager, you’ll lead the charge in driving loan volume and market growth by building high-impact relationships with franchise auto dealers. You’ll act as a strategic partner and trusted advisor to your dealer network, championing the GoFi brand, maximizing sales opportunities, and delivering tailored solutions that drive performance.

In Long as an Area Manager you are responsible for:

• Owning dealer relationships within your assigned territory—building trust, identifying growth opportunities, and turning partnerships into high-performing sales engines.

• Driving revenue growth by onboarding new dealer partners, increasing loan volume, and expanding GoFi’s market presence through consultative selling and strategic influence.

• Delivering impactful training and support, empowering dealers with a deep understanding of GoFi’s programs, tools, and competitive advantages to help them sell more effectively.

• Acting as the face of GoFi, strengthening the dealer experience and ensuring seamless coordination with their assigned Dealer Specialist to close deals and maximize value.

• Analyzing performance metrics, market conditions, and competitive activity to inform proactive strategies and report actionable insights to leadership.

So What Kind of Folks Are We Looking for?

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.

• Passionate and goal-oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.

• Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You’ll need a mindset that embraces critical questioning, innovation and continuous improvement.

• Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.

• Operate autonomously. This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.

• Agile in a fast-past environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.

The Specifics.

• High School degree required; College degree preferred.

• 5+ years of outside sales experience in indirect auto or similar.

• Demonstrated experience building relationships and driving production in a geographic territory.

• Ability to effectively present to key stakeholders within a dealership or dealer group.

• Partner with originations to resolve transactional deal-level concerns to maximize the dealer experience.

• Must be located in the Milwaukee, WI area (or willing to relocate).

Nice to Haves.

• Knowledge of indirect auto-decisioning process.