Founding GTM

About Cerve

At Cerve, our mission is to power a digitally-enabled global food system. We believe that creating a sustainable and resilient food system hinges on making data accessible and transparent. By democratising data and fostering connectivity, we empower organisations to build solutions that reduce waste, improve food security, drive growth and optimise operational efficiency.

About the role

We're seeking a bold, entrepreneurial Founding GTM to build Cerve's pipeline and revenue engine from the ground up. A blend of AE and growth hacker who's built before, knows what 0-to-1 looks like, and thrives on finding what works fast.

You'll work directly alongside the CEO and founder, sourcing pipeline, running experiments, closing deals, and building the repeatable GTM motions that scale Cerve's growth.

What You’ll Do

As Founding GTM, you'll own pipeline generation and revenue growth from the ground up, building the repeatable motions that scales Cerve's traction repeatedly. You'll work directly with the CEO and founder, figuring out what works, building the playbook, expanding the pipeline and navigating deals.

• Build pipeline fast. Source, test, and scale creative outbound and inbound motions. You'll find and build the channels.

• Own the full sales cycle with technical stakeholders, from first touch to close.

• Create repeatable GTM motions. Document what works, kill what doesn't, and build the engine that scales beyond you.

• Lead discovery and navigate deals. positioning Cerve as the platform of choice for food industry automation.

• Experiment relentlessly. Test unconventional growth levers most people wouldn't think of.

• Explore new verticals and use cases to expand Cerve's addressable market.

You Are

• Entrepreneurial to your core. You understand what a founding role means, ambiguity, ownership, speed. You've ideally helped build something from £0–£1M and know what that grind looks like.

• A growth hacker. You think in systems, experiments, and leverage. You challenge norms and find the non-obvious path in.

• High-agency and urgent. You don't wait for permission or perfect conditions. You move fast, make decisions, and course-correct on the fly.

• Bold and creative. You're comfortable being unconventional. Whether that's a provocative outreach strategy, a guerrilla marketing play, or a partnership nobody saw coming.

• A fast learner. You pick up new domains, tools, and skills quickly. You're building yourself as much as you're building the company.

• Competitive and driven. You want to win. Targets aren't ceilings, they're starting points.

• A strong communicator. Confident presenting to senior stakeholders, empathetic in 1-to-1s, and sharp in writing.

• Commercially sharp. You can translate complex technical concepts into clear value for any audience.

You have

• Experience in an early-stage or founding GTM role. You've built pipeline and revenue from near-zero, not just inherited it.

• A track record of proactively self-sourcing pipeline through creative, multi-channel and programmatic approaches.

• 4+ years of B2B sales experience (SaaS, API, or data products preferred).

• Strong analytical instincts. You use data to decide what's working and double down.

• The ability to thrive without structure, playbooks, or a manager telling you what to do next.

• [+] Previous experience selling API or data solutions.

• [+] Software engineering or technical background.

• [+] Experience in or around the food industry supply chain.

We Offer

• Salary: Competitive

• Discretionary Bonus: Potential of company-wide annual payment

• Flexible Vacation: 25 days, Bank holidays and Special days

• Flexible hours: Choose your working hours around core hours (9:30 – 15:30 GMT)

• Stock Option: Become an owner of Cerve with significant wealth creation potential

• Pension: Auto-enrolment into our pension scheme

• Death in Service: annual salary cover

• Hybrid Workspace: Hybrid working from our office in London

• Best Tech and Equipment: Macbook and whatever else you need to be the best

We are committed to creating a diverse and inclusive workplace where everyone feels welcome and valued. We believe that diversity of thought and experience is essential to our success, and we are particularly interested in candidates who can bring a different perspective to our team, regardless of their race, ethnicity, gender, sexual orientation, gender identity, disability, or career status.