Full-Time
Associate Digital Lifecycle Marketing Manager
Confirmed live in the last 24 hours
Snyk
1,001-5,000 employees
Cybersecurity for open source software vulnerabilities
Entry, Junior
Boston, MA, USA
- 2+ years of experience in B2B digital marketing
- 1+ years of email marketing/CRM experience
- Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws)
- Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo)
- Marketo experience is required.
- Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas
- Agile and adaptable to a fast-paced startup environment
- Hands-on, curious, and eager to explore new domains and technologies
- Analyze on-site engagement, identify optimal user paths, and optimize digital marketing technologies.
- Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns.
- Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes.
- Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
- Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization.
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
- Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
- Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly.
- Analyze trends, develop actionable insights, and share learnings across the organization.
Snyk specializes in cybersecurity for software-driven businesses, focusing on open source security. Its platform helps developers identify and fix vulnerabilities in their code by integrating into existing workflows, offering tools like a dependency scanner for open source dependencies and container images. Snyk differentiates itself by serving a wide range of clients, from startups to large enterprises, with tailored enterprise features. The goal is to enable organizations to develop software quickly while ensuring high security standards.
Company Stage
N/A
Total Funding
$1.5B
Headquarters
Boston, Massachusetts
Founded
2015
6 month growth
↑ 2%1 year growth
↑ 8%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Snyk's recent $1.2 billion funding round underscores strong investor confidence and provides substantial capital for growth and innovation.
- The acquisition of Helios and Enso Security enhances Snyk's platform with advanced runtime visibility and remediation capabilities, making it a more comprehensive security solution.
- Snyk's leadership in developer security and its proactive approach to addressing vulnerabilities in Docker and Kubernetes position it as a key player in the cybersecurity landscape.
What critics are saying
- The rapid pace of acquisitions, such as Helios and Enso Security, may lead to integration challenges and potential disruptions.
- High-profile executive departures, like the recent exit of the Chief Marketing Officer, could signal internal instability and affect company morale.
What makes Snyk unique
- Snyk's seamless integration with existing development workflows allows developers to maintain security without sacrificing speed, a critical advantage over competitors.
- The company's focus on open source security and containerized applications addresses a niche but rapidly growing market, setting it apart from broader cybersecurity firms.
- Snyk's subscription-based model with tiered pricing and premium features provides flexibility and scalability for clients of all sizes, from startups to large enterprises.
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