Associate Manager

Description

Job Summary: 

The Associate Marketing Manager supports the execution of assigned marketing initiatives and helps deliver the annual growth plan for Asahi Beer USA. 

The role contributes to building brand equity through campaign support, innovation projects, and commercial planning. Working closely with senior team members, it ensures consistent execution across key consumer and customer touchpoints.

If you’re passionate about building bold brands, supporting purposeful innovation, and gaining hands-on experience in one of the most exciting beverage portfolios, this role might be for you. As an Associate Marketing Manager at Asahi Beer USA, you’ll be part of a dynamic, lean team helping to shape the U.S. growth story for brands like Asahi Super Dry and Twisted Shotz.

This role offers a unique opportunity to contribute across brand communication, new product development, seasonal program planning, and local activations—while working closely with our production facility Octopi Brewing and global brand teams across the Asahi Group.

With a fast-moving, entrepreneurial environment and the backing of a strong international business, you’ll gain meaningful ownership and exposure early in your career. If you're a hands-on marketer with a passion for great brands and great execution, we’d love to hear from you.

Company Overview:

Asahi Beer USA is a premium beverage business headquartered in the U.S., with a focus on building and expanding a portfolio of super premium brands including Asahi Super Dry and Twisted Shotz. As part of Asahi Europe & International, the global arm of Asahi Group Holdings, the U.S. team plays a strategic role in shaping the future of Asahi’s international portfolio through consumer-led innovation and agile market execution. With access to global brands, insights, and capabilities, and supported by Octopi Brewing— a leading production facility based in Wisconsin — Asahi Beer USA combines local agility with global scale to deliver high-quality, distinctive products to U.S. consumers and drive growth across the RTD and beer categories.

 Job Responsibilities:

Brand & Communication Strategy Support

• Contribute to the development and execution of brand communication plans across digital and trade channels
• Share ongoing U.S. market and brand updates through internal channels (e.g., What’s on the Tap, newsletters)
• Support internal engagement initiatives such as the Brand Ambassador Program
• Respond to consumer inquiries and manage day-to-day brand presence on social media, including “always-on” content
• Support Marketing Managers with media planning, PR initiatives, and campaign execution
• Maintain and update the seasonal planning calendar across current and upcoming years 

Project & Event Execution 

• Support the activation of brand strategies in the Madison region, including managing local agency relationships and executing events
• Identify and negotiate brand presence at local events and sponsorship opportunities
• Coordinate influencer collaborations, PR sampling, and branded activations
• Oversee POSM inventory, merchandising tools, and execution materials
• Support the concept, design, and production of merch/SWAG 

New Product Development 

• Assist in the commercialization process of new products, including gathering costings, specs, and coordinating timelines
• Brief and collaborate with creative agencies to develop packaging visuals and comps
• Manage internal review and approval processes for new pack artworks
• Organize and coordinate sample shipments for launch, sales, and promotional purposes

Seasonal Program Management 

• Lead the coordination of TRI seasonal programs (Valentine’s Day, Easter, Spring/Summer, Halloween, and holiday)
• Develop seasonal sales materials including spec sheets, program decks, pricing, and sample kits
• Collaborate with the Category Manager to build compelling seasonal selling stories for the sales team
• Maintain and update the seasonal planning calendar across current and upcoming years 

Requirements

Education and Experience: 

• Bachelor’s degree completed (Marketing, Business, Communications, or related field preferred). 
• Some prior office-based work experience (e.g., internship, part-time job, administrative role) in marketing, business, and communications is required.
• Demonstrated interest in marketing, branding, or consumer behavior. 
• Strong organizational and time management skills; able to manage multiple tasks and meet deadlines with attention to details. 
• Excellent written and verbal communication skills.
• Proficient using digital tools (e.g., Microsoft Office, SharePoint, social media platforms).
• Self-motivated and eager to learn, with a hands-on, can-do attitude. 
• Located in proximity to the Octopi brewery (Waunakee, WI); ability to work from the office 1–2 times per week 

Competencies: 

• Passion & Enthusiasm — Show genuine interest in the role and bring positive energy to daily work
• Business Awareness —   Developing understanding of key business drivers and how marketing supports overall goals
• Planning &   Organizing — Able to prioritize tasks, create realistic plans, and meet   deadlines
• Conceptual,   analytical, influencing, communication skills
• Market Awareness —  Stay informed about market trends and brand activities to support timely execution
• Adaptability —  Comfortable working in a dynamic environment, able to stay focused on goals and ask for guidance when needed
• Hands-on, proactive approach in a lean team environment