Internship

Audience Data Intern

Updated on 1/22/2025

The Daily Beast

The Daily Beast

201-500 employees

Digital news platform with targeted advertising

Data & Analytics
Entertainment

Compensation Overview

$18 - $21Hourly

New York, NY, USA

Category
Social Media Analytics
Social Media Management
Social Media Marketing
Social Media
Required Skills
Social Media
Data Analysis
Google Analytics
Requirements
  • Strong interest in data analysis and social media trends.
  • Familiarity with social platforms like X, Reddit, BlueSky, and Threads, and an understanding of their user behavior.
  • Analytical mindset with the ability to interpret and act on performance data.
  • Creative writing skills, with a knack for crafting engaging, threaded narratives.
  • Experience using tools like Google Analytics or social media analytics platforms is a plus.
  • Self-starter with the ability to work both independently and collaboratively.
Responsibilities
  • Analyze trends in social media performance, identifying what content resonates with audiences on X, Reddit, BlueSky, and Threads.
  • Develop and execute data-informed strategies for audience acquisition on these platforms, focusing on techniques such as long-form threaded posts and nested threads.
  • Create and publish multiple long-form, data-driven social media posts daily across X, Reddit, BlueSky, and Threads.
  • Experiment with post structure, imagery, length, and call-to-action elements to determine the optimal formats for engagement and traffic generation.
  • Review and interpret performance data to continually refine strategies, maximizing comments, shares, and inbound traffic.
  • Collaborate with the Editorial team to alleviate day-to-day social posting workload, ensuring alignment with brand and content priorities.
Desired Qualifications
  • Prior experience in digital media, marketing, or social media management is a bonus.

The Daily Beast operates as a digital media platform focused on online news and entertainment. It provides content on a wide array of subjects, including politics, world news, culture, technology, and entertainment, catering to readers who want detailed analysis and timely updates on current events. The platform generates revenue primarily through advertising, utilizing user data to deliver targeted ads that align with the interests of its audience. This targeted approach helps attract significant traffic, allowing for effective ad placements. Additionally, The Daily Beast enhances reader engagement through features like newsletters, quick news summaries called "Cheat Sheet," and product reviews in "Scouted." The goal of The Daily Beast is to offer a comprehensive news experience while maintaining strong connections with its audience through relevant content and advertising.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on audio content provides new revenue streams and engagement opportunities.
  • Collaborations with non-profits enhance credibility and trust among readers.
  • Standalone verticals like 'Obsessed' target niche audiences, boosting engagement and revenue.

What critics are saying

  • Ad-blocking technology could significantly impact The Daily Beast's advertising revenue.
  • Competition from platforms like Substack and Medium may draw readers away.
  • Data privacy regulations could limit user data collection for targeted advertising.

What makes The Daily Beast unique

  • The Daily Beast offers sharp commentary and breaking news, avoiding information overload.
  • It has won two consecutive Webby awards for 'Best News' site.
  • The platform features unique sections like 'Cheat Sheet' and 'Scouted' for quick news and reviews.

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Benefits

Health Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Vacation