Full-Time

Software Engineering Director

Web

Posted on 8/21/2024

OfferFit

OfferFit

51-200 employees

AI-driven marketing decision automation platform

Consumer Software
AI & Machine Learning

Compensation Overview

$248k - $264kAnnually

+ Bonus + Performance Bonus + Commissions + Equity Options

Senior, Expert

Remote in USA + 1 more

More locations: Remote in Canada

Category
Web Development
Software Engineering
Required Skills
JavaScript
UI/UX Design
TypeScript
Requirements
  • Must be fluent in English, both written and verbal
  • Up to10-15% travel for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events
Responsibilities
  • Manage and build a team of outstanding frontend and full stack engineers working on our user-facing application
  • Mentor and guide team members, building a strong engineering culture of innovation, technical excellence, and continuous learning
  • Improve developer experience by increasing automation, improving processes, and fostering cross-team collaboration
  • Lead on applying design, implementation, and software engineering best practices to create a great user experience in a cutting-edge ML product
  • Collaborate closely with other teams (e.g., UI/UX, Product, Research, Implementation)
  • Apply your extensive knowledge of JavaScript/TypeScript frameworks and scalable frontend architecture to build a clean, reliable, and extensible UI
  • Contribute to product vision and strategy, aligning technical capabilities with business goals and market demands
  • Implement and improve best practices through continuous team training and development

OfferFit.ai provides a solution for marketing that enhances the traditional A/B testing process by using artificial intelligence. Their AI technology automates and personalizes marketing decisions, allowing businesses to utilize their first-party data to identify the best message, product, incentive, channel, and timing for each individual customer. This method is more efficient than manual testing, as it enables simultaneous testing of various elements and quick adaptation to market changes. OfferFit primarily serves businesses in need of a more tailored marketing approach, including those in the sports and entertainment sectors. Their service has shown to significantly boost conversion rates, with clients like Kayo Sports and BINGE reporting a 30% increase in conversion value. The goal of OfferFit is to help businesses improve their marketing effectiveness and increase customer lifetime value through automated decision-making.

Company Stage

Series B

Total Funding

$37.9M

Headquarters

Boston, Massachusetts

Founded

2020

Growth & Insights
Headcount

6 month growth

18%

1 year growth

31%

2 year growth

103%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization in marketing is gaining traction, boosting OfferFit's market potential.
  • The focus on first-party data is advantageous due to increasing privacy regulations.
  • Rising demand for AI solutions to reduce customer churn aligns with OfferFit's offerings.

What critics are saying

  • Increased competition from companies like Adobe and Salesforce in AI marketing.
  • Stricter data privacy regulations could impact the use of first-party data.
  • Economic downturns may reduce marketing budgets, affecting OfferFit's revenue.

What makes OfferFit unique

  • OfferFit uses AI to automate and individualize marketing decisions, unlike traditional A/B testing.
  • The company leverages first-party data, aligning with privacy regulations like GDPR and CCPA.
  • OfferFit's AI testing adapts to market changes instantly, enhancing real-time marketing optimization.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE