Paid Media Marketing Lead
Posted on 2/7/2024
INACTIVE
Fortra

1,001-5,000 employees

Cybersecurity solutions with threat intelligence.
Company Overview
Fortra distinguishes itself in the cybersecurity landscape by offering comprehensive solutions that proactively address security vulnerabilities through advanced encryption, network security, and threat intelligence. Their Offensive Security bundles allow organizations to tailor their defenses while benefiting from centralized management and reduced complexity, backed by Fortra's consistent, high-quality support. This strategic approach to cybersecurity, combined with a focus on centralization and efficiency, positions Fortra as a strong ally for businesses seeking robust protection against the dynamic nature of cyber threats.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

1991

Headquarters

Eden Prairie, Minnesota

Growth & Insights
Headcount

6 month growth

5%

1 year growth

8%

2 year growth

47%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
SEO
Google AdWords
Marketing
CategoriesNew
Content & Writing
Growth & Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field
  • 3-5 years of experience in managing successful paid media marketing campaigns
  • Proficiency in using various advertising platforms such as Google Ads, Bing Ads, and LinkedIn Ads
  • Experience with A/B testing and landing page optimization
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with cross-functional teams and external partners
Responsibilities
  • Plan, execute, and optimize paid media campaigns across various platforms
  • Partner with the Paid Media Marketing Manager on effective budget management
  • Collaborate with the creative team to develop high-performing ad creatives and landing pages
  • Conduct audience research and segmentation to reach the right customers with the right message
  • Conduct thorough keyword research and optimization for search engine marketing campaigns
  • Continuously test and refine ad copy, creatives, and landing pages to improve performance
  • Monitor performance of campaigns and provide recommendations to the Paid Media Marketing manager
  • Stay up-to-date with industry trends and competitor activities to identify new opportunities
  • Work closely with the Paid Media Marketing manager, product line and shared services teams on goals, content, and SEO to ensure integrated and cohesive marketing strategies