Full-Time

Senior Director

Live Service Marketing

Posted on 11/8/2024

Sony Interactive Entertainment

Sony Interactive Entertainment

501-1,000 employees

Gaming and digital media

Compensation Overview

$236.5k - $354.7kAnnually

+ Bonus

Senior

Seattle, WA, USA

Hybrid working policy applies.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Agile
Management
Data Analysis
Requirements
  • Proven management and leadership expertise, including: talent management, team building, mentorship, executive communication, and past senior leadership roles
  • Ability to work strategically and collaboratively and to lead alongside executive-level team members and individual contributors
  • Experience building a live services marketing organization, defining roles, and establishing strong working relationships with cross team leadership
  • Experience managing live games, web/social/mobile experiences, and customer-centric software and services
  • Deep understanding of software and game development processes, experience with agile and small team models
  • Extensive experience leveraging analytics to build global, customer-segmented products and program
  • Strong strategic thinking, problem solving, business analysis, and decision-making capabilities
  • Experience in a start-up environment is a significant plus (building the team while also providing front-line support where necessary)
Responsibilities
  • Responsible for the development and execution of omnichannel marketing strategy driving awareness, acquisition, and engagement over the lifecycle of a live service products
  • Build and lead a dynamic live services marketing team, defining roles and responsibilities, and delivering a powerful shared vision that translates into day-to-day execution and results
  • Foster deep collaboration between central teams, marketing, and studio while championing a unified publishing vision across leadership team(s)
  • Partner closely with studio team(s) on roadmaps, schedules, releases, and key deliverables
  • Define and continually track product metrics and KPIs that measure and reflect customer success, driving ongoing initiatives to meet and exceed forecast targets
  • Collaborate with leadership and stakeholders to evangelize marketing strategies, plans, findings, results and recommendations to influence product and marketing roadmaps
Sony Interactive Entertainment

Sony Interactive Entertainment

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The Sony Playstation mission is to fill the world with emotion, through the power of creativity and technology, and to nurture innovation to enrich and improve people's lives.

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

1994

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

INACTIVE