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Full-Time

Head of SEO

Confirmed live in the last 24 hours

Boatsetter

Boatsetter

51-200 employees

Peer-to-peer boat rental and charter service

Consumer Goods
Entertainment

Senior, Expert

Remote in USA

Category
SEO Marketing
Growth & Marketing
Required Skills
SQL
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • 7+ years of experience in leading SEO strategy, preferably in a highly competitive travel booking or marketplace environment. Experience with large-scale sites and many thousands of keywords.
  • Experience with local and location based search challenges
  • Proven track record of improving organic search rankings and driving traffic growth
  • Deep knowledge of technical SEO concepts and best practices
  • Possess strong analytical skills with experience in utilizing SEO tools like SEMrush, Ahrefs, Google Analytics, and Google Search Console, as well as other web analytics platforms. Additionally, proficient in writing raw SQL for in-depth data analysis.
  • Excellent communication skills, both written and verbal
  • Proven experience as both an individual contributor and a player-coach, successfully leading and collaborating across teams of various sizes.
  • Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Responsibilities
  • Drive the SEO Strategy and Planning process. Conduct in-depth keyword research and analysis to identify high-value opportunities for organic search growth. Drive related content strategies.
  • Own SEO performance and drive KPIs for all organic LPs. Drive rigorous testing/update strategy and a continuous improvement process.
  • Be the internal SME on SEO, ensuring that teams are kept aware of opportunities and challenges; the ability to right-size and prioritize efforts to win in the short-term while thinking strategically about the long term; building new capabilities across teams, and the superpower of being able to influence teams cross functionally.
  • Perform regular SEO audits to identify technical issues, content gaps, and areas for improvement
  • Analyze competitor strategies and implement tactics to outperform them in search rankings
  • Drive content, development, and design resources to optimize on-page SEO elements
  • Monitor and report on key SEO metrics, providing actionable insights to drive continuous improvement
  • Stay updated and keep the broader team informed on the latest SEO trends, algorithm updates, and best practices
  • Drive link-building efforts and related domain authority initiatives.
  • Coordinate with Marketing team on paid strategies, and promotional efforts.

Boatsetter operates in the boat rental and charter market, connecting boat owners, renters, and licensed captains through an online platform. Users can rent boats with or without a captain, catering to various boating experiences like fishing charters and luxury yacht rentals. The platform features over 50,000 boats in more than 700 locations worldwide, making it easy for renters to find a boat nearby. Boatsetter's peer-to-peer marketplace allows boat owners to list their boats, while the company earns a commission on each rental. Optional insurance coverage is available for added security. The inclusion of licensed captains enhances the experience for those without boating experience, creating a comprehensive ecosystem that benefits all parties involved.

Company Stage

Series B

Total Funding

$69.9M

Headquarters

Miami, Florida

Founded

2013

Growth & Insights
Headcount

6 month growth

7%

1 year growth

9%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $38M Series B funding positions Boatsetter for significant growth and expansion in the coming years.
  • The launch of the Summer Collection showcases Boatsetter's commitment to innovative, experience-first boating adventures, attracting diverse customer segments.
  • Strong growth in lake-based rentals and pre-bookings for key holidays indicates robust demand and market potential.

What critics are saying

  • Leadership changes, including the recent CEO transition, may lead to strategic shifts and potential instability.
  • The seasonal nature of boating could result in fluctuating demand and revenue streams.

What makes Boatsetter unique

  • Boatsetter's peer-to-peer model, akin to Airbnb, uniquely democratizes boat rentals, making boating accessible to a broader audience.
  • The platform's extensive global reach with over 50,000 boats in 700+ locations offers unparalleled availability and variety for renters.
  • Boatsetter's integration of licensed captains and optional insurance coverage enhances user experience and security, setting it apart from competitors.