You Will:

• Work with the Growth Team to develop and maintain the advertising/media strategy for the company, increasing consumer awareness and acquisition for Forward as it expands across the US. 
• Own the day to day execution of Forward’s media buys through online and offline platforms.
• Continuously innovate on building into new channels for acquisition/engagement initiatives.
• Track, analyze and interpret key performance metrics to maximize scale and efficiency.
• Own process for A/B / multivariate testing from test design to results synthesis
• Create and own dashboards for management and optimization of ad campaigns. 
• Collaborate with engineering, product, and design to help build the marketing infrastructure we need to support such channels.

You Are:

• Analytically driven. You realize there is more to intelligent marketing than clever slogans alone.
• Entrepreneurial. You’re a self-starter who loves to own things end-to-end. You don’t ask for permission; you’re too busy making things happen. 
• Hyper-Organized. Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way.
• Solutions-Oriented. You dive into the details to uncover the optimal solution.
• Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our potential members.
• Creative. You’re curious. You’re always learning. You don’t need to be asked to think outside of the box.
• Collaborative. You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs. 
• Impactful. You’re deeply mission-driven. You think there’s more to life than software that enables puppy ears to be superimposed in photos (we concede those are cute).

Minimum Qualifications:

• 3+ years experience in growth marketing, digital and social media marketing, BD/partnerships, media management, media buying, and/or e-mail marketing.
• Experience working with and negotiating with ad vendors/salespeople.
• Understanding of key acquisition channels including Facebook, Instagram, Twitter, YouTube, Google Ads, Programmatic Display, Affiliates, etc.
• BA/BS. 

Preferred Qualifications:

• Startup experience.
• Experience with common ad buying platforms/BI tools.