Full-Time

Media Strategist

dunnhumby

dunnhumby

1,001-5,000 employees

Empowers businesses with customer data science solutions.

Consulting
Consumer Goods

Mid, Senior, Expert

London, UK

Required Skills
Sales
Data Science
Marketing
Requirements
  • 5-10 years’ experience working in a media planning, sales or marketing organisation.
  • An understanding of Retail Media and eCommerce and commitment to evidence-based work.
  • Thrive in leading internal and external stakeholders on projects, WoW, and best practices.
  • Capacity to both zoom in on the detail but be led by bigger picture principles.
  • The hunger to continue learning, integrating core marketing theory and principles to practical use and open to new models of commerce planning.
  • Comfortable working with ambiguity, combining art and science to tell persuasive stories about our client businesses.
  • Ability to work within complex client organisations, maintaining trusted relationships with junior and more senior stakeholders.
  • Self-awareness and confidence to present own work to often unfamiliar audiences.
  • An understanding of how to drive revenue through the development of strategic partnership plans.
Responsibilities
  • Established and trusted strategic advisor to senior clients, working at the intersection of brand, performance, shopper and trade media ambitions to help them achieve their objectives.
  • Develop customer-centric strategies that grow brands and businesses to the benefit of CPGs (and their partner agencies), Tesco and Tesco Media.
  • Oversee the development of annual Joint Business Plans (JBPs), taking ownership of running our Client Maturity Audits with specialist teams to drive the partnership forward.
  • Ensure that client challenges and opportunities are clearly diagnosed and strategic choices are made to ensure Tesco Media has a clear and accountable role on our CPGs’ wider media plans.
  • Design and run our Discover and Decide workshop series to help identify how our services deliver long-term value for client challenges.
  • Collaborate with our specialist media planning team throughout the communications planning process to embed strategies that guide our recommendations (objectives, segmentation, targeting, positioning, media selection, investment planning and evaluation).
  • Identify opportunities for specialist dunnhumby teams beyond media solutions (research, customer / category / media insight and data science) that drive tangible client and commercial value.
  • Develop original thought leadership that empowers our sales teams to scale strategy across the variety of Tesco clients and raises Tesco Media’s profile across the industry.

dunnhumby stands as a global leader in Customer Data Science, providing businesses with the tools to thrive in a data-driven economy by prioritizing customer needs. The company's unique Customer Science Platform combines technology, software, and consulting to help businesses increase revenue and profits by delivering exceptional customer experiences across various platforms. With a team of over 2,000 experts worldwide and a rich heritage in the competitive retail sector, dunnhumby serves transformative, iconic brands, showcasing its industry leadership.

Company Stage

Acquired

Total Funding

N/A

Headquarters

, United Kingdom

Founded

1989

Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

2%