Full-Time

Senior Manager

Category, Large Format

Posted on 4/19/2025

Anheuser-Busch

Anheuser-Busch

5,001-10,000 employees

Compensation Overview

$110k - $124k/yr

+ Bonus + Long-term Incentive

Senior

Company Does Not Provide H1B Sponsorship

Cincinnati, OH, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor’s Degree with an emphasis in business/marketing
  • Previous experience with consumer package goods sales, marketing, or syndicated research
  • Understanding of DSD, 3-tier system, and a strong knowledge of the retail environment
  • Strong analytical skills with all types of data, speaking publicly to retail customers, and computer proficiency
  • Strong background in category management tools, processes, and business consulting
  • Understanding of shopper research and insights, familiarity with syndicated data, software, and measures
  • Excellent follow-up, communication, presentation, and leadership skills
Responsibilities
  • Build positive relationship with retailer as trusted Category advisor across all areas of the Beer business by proactively seeing opportunities and communicating actionable solutions
  • Develop impactful category analyses and customize shopper insights using a range of syndicated and non-syndicated data sources and content from our Center of Excellence
  • Synthesize learnings from various sources to build clear and impactful stories in a visually appealing manner
  • Develop category strategy recommendations to drive growth based upon found opportunities
  • Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the Beer category
  • Pro-actively identify and communicate market level opportunities using standard weekly dashboarding
  • Provide space allocation and assortment recommendations
  • Analyze and recommend display and promotional optimization opportunities
  • Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
  • Advanced proficiency using Microsoft Excel and PowerBI to manipulate and organize data
  • Advanced proficiency using Microsoft PowerPoint to organize and visualize the story line for presentations
  • Strong familiarity with syndicated data, software, and measures (IRI, Nielsen, etc.)
  • Strong familiarity with shopper panel information data, software and measures (IRI, Nielsen, Numerator, Retailer Loyalty data, etc.)
  • Ability to understand information, develop insights and see opportunities when analyzing large data sets
  • Ability to translate findings and recommendations into a concise and effective selling story
  • Ability to expertly present insights, opportunities and recommendations to internal or external partners in a persuasive manner
  • Strong verbal and written communication skills

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$52B

Headquarters

St. Louis, Missouri

Founded

1852

Simplify Jobs

Simplify's Take

What believers are saying

  • $4.2 million investment in Williamsburg brewery boosts local economy and job creation.
  • Michelob Ultra's Super Bowl campaign strengthens brand visibility and market share.
  • Collaborations with sports teams enhance Anheuser-Busch's marketing reach and consumer engagement.

What critics are saying

  • Withdrawal from St. Louis Gay Fest sponsorship may harm LGBTQ+ community relations.
  • Criticism of DEI initiatives could impact Anheuser-Busch's public image and employee morale.
  • Rising craft beer popularity challenges Michelob Ultra's market growth despite aggressive marketing.

What makes Anheuser-Busch unique

  • Anheuser-Busch invests heavily in local breweries, enhancing community economic growth.
  • Michelob Ultra's '10-Day Dream' contract offers unique fan experiences with the Atlanta Hawks.
  • Record-breaking 15th USA Today Ad Meter win highlights Anheuser-Busch's advertising prowess.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Generous Parental Leave

Company News

Licensing International
Apr 11th, 2025
CAA Brand Management Named Official Licensing Agency for Anheuser-Busch

Under the agreement, CAA Brand Management will work with Anheuser-Busch to manage and develop its consumer products licensing program worldwide.

The Daily Caller
Mar 26th, 2025
Pint Of No Return: Anheuser-Busch Ditches St. Louis Gay Fest After 30 Years Of Support

Anheuser-Busch pulled its sponsorship for a St. Louis LGBT event, breaking its 30-year streak of support for the festival.

PR Newswire
Mar 11th, 2025
Michelob Ultra To Sign One Lucky Fan To A "10-Day Dream" Contract

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta HawksST. LOUIS, March 11, 2025 /PRNewswire/ -- Michelob ULTRA, the global beer sponsor of the NBA and the No. #1 fastest-growing beer brand*, is taking its commitment to offering fans superior access to their favorite sports to the next level with "10-Day Dream." In collaboration with the Atlanta Hawks, Michelob ULTRA is giving one fan the chance to enter to win an opportunity to step onto the court and see what it's like to live like an NBA pro with Michelob ULTRA's reimagined version of a 10-day professional basketball contract

Fox Business
Mar 11th, 2025
Ex-Anheuser-Busch executive blames DEI for company's missteps

Former Anheuser-Busch executive Anson Frericks wrote in the New York Times on Tuesday that the large-scale embrace of Diversity, Equity, and Inclusion (DEI) initiatives at his former employer and in corporate America in general was destined for failure.

Food Processing
Mar 10th, 2025
Anheuser-Busch Continues to Invest in Breweries, Dedicating $4.2 Million to Williamsburg, Virginia, Facility

Anheuser-Busch continues to invest in breweries, dedicating $4.2 million to Williamsburg, virginia, facility.