Product Marketing Manager
Posted on 2/23/2023

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.
San Francisco, CA, USA • Remote in USA
Experience Level
Desired Skills
Data Science
Growth & Marketing
  • 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies
  • Demonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
  • Experience working with partner teams (product, eng, design) to develop and launch a product and new product features
  • Experience partnering with central creative and marketing teams to execute marketing campaigns
  • Comfort in a face-paced, startup environment
  • Genuine interest in and curiosity in helping small businesses succeed
  • Launch new payments innovations by:
  • Developing customer segmentation, positioning and messaging for new launches
  • Partnering with a cross functional group of GTM stakeholders including Marketing, Creative, Comms to bring new products to sellers
  • Leading discovery on new payment innovations and opportunities
  • Drive adoption and usage of new payments innovations
  • Tracking marketing program performance and coordinating with our global Marketing Team and Payments PMMs to optimize results
  • Gathering qualitative and quantitative product feedback to influence marketing strategies and the product roadmap
  • Leading insights about current and prospective customers to refine target audiences and identify opportunities for growth
  • Developing lifecycle marketing and cross-sell strategies to optimize performance
  • Collaborating with Finance and Data Science to understand impact, develop performance forecasts, and KPIs
  • Partnering with Product, Hardware, Creative, Engineering, Central Marketing, Design, Data Analysts, Communications, and Sales globally