Job Description

As ways to pay and get paid continue to proliferate, the Payment Products team is at the forefront of payments innovation to ensure that our sellers in all markets can accept all the ways that their buyers want to pay. We help our sellers never miss a sale by staying one step ahead of what is next in the payments industry.

We are seeking a strategic and collaborative product marketer to focus on leading go-to-market and growth for new payments innovations globally. Ahead of launch, you will determine the key target audience, positioning, value propositions, and channel strategy to drive product market fit and a successful launch. New payments innovations affect the entire Square ecosystem, and you will work closely with Product and Marketing to coordinate with an extensive cross-functional group to drive impact for all of Square. After launch, you will work to understand the seller experience and identify opportunities for both product and marketing to drive continued growth and adoption. 

You will report to the senior PMM lead for Payment Innovation and be part of an innovative global group of Payments PMMs.

You Will:

• Launch new payments innovations by:
  • Developing customer segmentation, positioning and messaging for new launches
  • Partnering with a cross functional group of GTM stakeholders including Marketing, Creative, Comms to bring new products to sellers
  • Leading discovery on new payment innovations and opportunities
• Drive adoption and usage of new payments innovations
  • Tracking marketing program performance and coordinating with our global Marketing Team and Payments PMMs to optimize results
  • Gathering qualitative and quantitative product feedback to influence marketing strategies and the product roadmap
  • Leading insights about current and prospective customers to refine target audiences and identify opportunities for growth
  • Developing lifecycle marketing and cross-sell strategies to optimize performance
  • Collaborating with Finance and Data Science to understand impact, develop performance forecasts, and KPIs
  • Partnering  with Product, Hardware, Creative, Engineering, Central Marketing, Design, Data Analysts, Communications, and Sales globally

Qualifications

You Have:

• 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in B2C or B2B marketing to small business audiences, preferably with experience in payments, fintech, early stage startups, or consumer technologies
• Demonstrated competence in marketing fundamentals including customer insight development (quantitative and qualitative), pricing analysis and recommendations, and executing go-to-market campaigns
• Experience working with partner teams (product, eng, design) to develop and launch a product and new product features
• Experience partnering with central creative and marketing teams to execute marketing campaigns
• Comfort in a face-paced, startup environment
• Genuine interest in and curiosity in helping small businesses succeed