RESPONSIBILITIES

• Create, lead and execute go-to-market, brand strategy, engagement & retention plans in close coordination with fellow marketing colleagues (i.e. Creative, Performance Marketing) and cross-functional partners such as Production, Product Management, Publishing, PR, etc.
• Spearhead novel product marketing and social campaigns in collaboration with fellow marketing colleagues (i.e. Creative, Performance Marketing, PR) to develop focused integrated marketing campaigns in alignment with product roadmap
• Manage a portfolio of digital products, set priorities and make sound decisions in a fast-paced environment
• Establish strong relationships with game studios and central teams to develop a deep understanding of the product live ops and brands to build seamless and successful product campaigns
• Develop and lead day-to-day relationships with licensing partners, managing ongoing approvals. Cultivate relationship to effectively collaborate, problem solve, and maximize co-marketing opportunities
• Identify KPIs and measure the effectiveness of campaigns and implement improvements where necessary
• Stay up-to-date on market trends, and competitor marketing practices and capabilities
• Directly manage a social media manager including career development, employee engagement, and performance management.
• Assist in tracking creative projects, managing timelines - ensuring projects stay on track.
• Manage ad-hoc projects and requests, as needed.
• Oversee Product Marketing budget and maximize effectiveness of campaigns within budget
• Synthesize marketing initiatives, insights, and viewpoints into C-level strategy materials for Jam City’s leadership teams

REQUIREMENTS

• 7+ years experience in Video/Mobile Game or Digital Media Product Marketing, licensed IP and mobile free to play is a huge plus
• Proven track record building brands and successfully bringing them to market
• Experience operating across the full marketing mix; including but not limited to: digital marketing, TV media, trailer production, campaign development, consumer insights, social media/community, performance marketing,, influencer marketing, and brand partnerships.
• Ability to work in a collaborative environment, with excellent project management and communication skills.
• Ability to analyze game and marketing KPIs, interpret data, and drive recommendations
• Outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.
• Self-starter with a willingness to think outside of the box and challenge the status quo to launch games that become globally recognizable brands
• Must be confident, organized, professional, creative, innovative and possess drive
• Must be able to adapt to rapidly shifting priorities in fast-paced environment
• Strong visual and art direction skills; Adobe CS experience a plus.
• Self-starter and an innovative thinker.
• Must be willing to work PST hours.
• Passion for Disney & Pixar a major bonus!