Content Strategist
Posted on 3/11/2023
INACTIVE
Locations
Overland Park, KS, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google Analytics
Marketing
Journalism
Communications
Requirements
- 5+ years of experience in a copywriting, content marketing or similar content role and bachelor's degree in journalism, communications or related field
- Proven experience writing blog articles and website copy
- Ability to share a portfolio of personally created content to support overall writing ability and style
- Demonstrated ability to meet content and project deadlines
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented
- Excellent editing and proofreading skills
- Experience in transportation, finance or technology industries a plus
- Experience with Google Analytics and/or SEMrush a plus
Responsibilities
- Collaborate with marketing team leadership to further develop and implement our content marketing strategy
- Help develop and maintain marketing content on company websites, including writing and editing blog articles, white papers, thought leadership content, etc
- Create and maintain a content calendar to support overall content marketing strategy
- Use research on the latest industry trends and customer issues to suggest content marketing initiatives
- Create copy for additional marketing materials, including email campaigns, presentations, flyers, etc
- Edit and proofread content for multiple brands and services with adherence to brand guidelines
- Use tools and data from various sources, including SEMrush, Google Analytics and Google Trends, to update and enhance our digital content
- Establish and track metrics for blog and overall website performance
- Manage content freelance relationships and projects as needed
- Other duties as assigned
Shamrock Trading is a financial services company.
Company Overview
Shamrock's mission to provide value and success for their customers, their partners and their people.
Benefits
- Medical and Insurance Benefits
- 401(k) and ESOP Retirement Plans
- Work Life Balance Program
- Wellness Program
- Employee Assistance Program
- Flexible Spending Accounts
- Referral Bonuses
- Local Discounts
Company Core Values
- Strong ethics
- Dedication to our customers
- Close attention to the marketplace