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MiQ appoints Jordan Bitterman as Global Chief Marketing Officer. NEW YORK & LONDON-(BUSINESS WIRE)-Global programmatic media partner MiQ announced today the appointment of Jordan Bitterman as Global Chief Marketing Officer. Jordan, who has served as CMO in a consulting capacity since January, now steps into the permanent role, building on a period of transformation for the company in both technological innovation and global growth. Earlier this year, Jordan led the successful global launch of MiQ Sigma, the company's AI-powered advertising technology, authoring its new positioning, and helping to create sales and marketing assets both globally and in local markets around the world. He and his team orchestrated high-impact events, including an internal rollout, a standout client engagement at Cannes Lions featuring live demos to senior clients, and a roadshow series across the US, UK, Canada and Australia. His leadership comes as MiQ is continuing to expand its footprint in high-growth regions such as APAC and LATAM, deepening partnerships with clients and partners, and elevating its brand profile across the industry. With more than 30 years of industry experience, including 23 years at leading advertising agencies and eight years as a CMO at media and technology companies, Jordan brings a unique blend of agency insight and AI expertise to MiQ. His formative agency background gives him a deep understanding of the needs of agency leaders. His work at IBM, where he helped commercialize AI-driven data products and integrate The Weather Company into IBM Watson, places him at the forefront of data-driven marketing innovation. "Since joining MiQ, Jordan has made an immediate and lasting impact," said Erin Madorsky, MiQ's Co-CEO for the U.S. "His vision and leadership were instrumental in the global launch of Sigma, and his ability to connect our teams, clients, and partners around a shared purpose has set a new standard for what marketing can achieve at MiQ. We're thrilled to have him lead our marketing organization as we continue to grow and innovate." Gurman Hundal, MiQ's Founder and Global CEO, added, "Our growth is accelerating, and Jordan's appointment as Global CMO is a testament to our commitment to supporting our sales teams and clients even more fully. His agency background and expertise in AI-driven marketing will be invaluable as we continue to expand into new markets and deliver even greater value to our partners." Jordan has also held influential leadership roles at media agency Mindshare, where data played a central role in shaping strategy, and at digital agency Digitas where he co-launched the NewFronts in 2007. He is the creator of the Special Sauce Podcast, where he hosts discussions with leaders in advertising, media and technology. Jordan Bitterman said, "Agencies have always been the heart of my career, and I'll continue to bring that perspective and experience to MiQ. Having worked at - and with - major holding companies, independent agencies, and brands, I understand what matters to those leaders and how MiQ can help them succeed. The passion and creativity of our marketing team represent the horsepower fueling MiQ's momentum, and that energy is what inspired me to join full time. Together, we'll continue to raise the profile of our brand, drive innovation, and support our global clients and partners." We're not your average programmatic media partner. Since 2010, we've been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That's why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations. Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020. NEW YORK & LONDON-( BUSINESS WIRE )-Global programmatic media company MiQ today announced that it has been named to the YouTube Activation Partners program. As a top programmatic partner with strong advanced television (ATV) capabilities, MiQ joins a select group of trusted companies that help advertisers and agencies succeed on YouTube. This designation highlights MiQ's deep programmatic and media expertise and its trusted partnership with YouTube, providing clients with early access to new pl... LOS ANGELES-( BUSINESS WIRE )-Global programmatic media partner MiQ today announced the appointment of Andy Barnet as Managing Director, West, overseeing MiQ's business in California, Oregon, Washington, Arizona and Nevada. Joining from his most recent post as Senior Vice President at Cast Iron Media in Los Angeles, he brings with him a proven track record of leading successful sales teams, with a deep knowledge of the programmatic landscape and strong client relationships. In his new role base... NEW YORK & LONDON-( BUSINESS WIRE )-Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set. Built from the ground up with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to...

MiQ names Robert "RC" Whitehouse Global Chief People Officer. NEW YORK AND LONDON - October 16, 2025 - Global programmatic media partner MiQ today announced the appointment of Robert "RC" Whitehouse as global Chief People Officer, effective immediately. In his new role, RC will lead MiQ's Talent function globally and be a member of the company's executive committee, executing MiQ's people and culture growth strategy. Over the past five years, MiQ has successfully established itself in high-growth markets such as India, China, and Southeast Asia. In 2025, the company entered emerging regions including Japan and LATAM, with each demonstrating strong momentum. MiQ's recent addition as a YouTube Activation Partner further amplifies its opportunity in many of these markets where YouTube is foundational to media activation, positioning the company for even greater impact. RC's leadership will be central to identifying and developing the talent needed to fuel MiQ's ambitions, ensuring the company attracts, grows, and retains the people who will drive success in these dynamic regions. "RC's journey has been one of remarkable impact during his nearly nine years at MiQ. He's played an instrumental role in shaping our culture and driving our business, guiding our expansion into Asia and Latin America, while continuing to attract and retain top talent." said Gurman Hundal, Co-Founder and CEO, MiQ. Prior to MiQ, RC held leadership and development roles at dentsu mcgarrybowen. A champion of people-centric leadership, RC strives to strike a balance between individual well-being and organizational objectives. Drawing from his understanding of group dynamics and learning theories from his learning and development background, RC helps individuals to understand the nuances of authority, unravel interpersonal conflicts, and foster a high performing, inclusive culture that helps MiQ overdeliver for its people and clients. Reporting to Kris Love, MiQ's Global Chief Financial Officer, RC will oversee the global talent team responsible for talent strategy and acquisition. Previously, RC served as MiQ's Senior Vice President of Talent Business Partnership for EMEA and North America. "When people ask me what we do, I often say, 'We're in the business of opportunity.' From my very first conversations with MiQ, I was struck by the commitment to developing people and building careers in adtech. Almost 9 years later, I still see that commitment every day, and it's one of the things I love most about being here," said RC Whitehouse, Global Chief People Officer, MiQ. "I'm honored to step into this role. Wearemiq has great people. What drives me hasn't changed: I want to create a place where people can reach their full potential and feel challenged in the best ways. Wearemiq is not your average programmatic media partner. Since 2010, Wearemiq has been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That's why Wearemiq created MiQ Sigma, its AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, its traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations. Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020. More from MiQ blog.

MiQ partnered with BTI on a rotational internship program that ran over two years, welcoming eight BTI talent to gain access, opportunity, and exposure to the programmatic advertising space.