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Full-Time

Programmatic Display Executive

Posted on 8/29/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Consumer Software
Social Impact
Consumer Goods
Entertainment

Compensation Overview

$24k - $30kAnnually

+ Bonus

Entry, Junior

Cardiff, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • Achieve growth targets within set budgets for programmatic display.
  • Report on performance for targets, Return on investment and strategic areas to evolve all display channels.
  • Implement industry best practices within the team culture.
  • Help with implementing the channel strategy within defined financial budgets to meet KPI targets set to maximise return on investment.
  • Analyse data to make relevant decisions and trends based on the results.
  • Identify new business opportunities and communicate findings with the relevant stakeholders to support continuous improvement within performance marketing.
  • Deliver weekly & monthly performance update presentations and reports.
  • Manage strategic relationships with key partners and internal stakeholders across multiple sectors of the business to ensure project deadlines are met on integrated campaigns.
  • Support the audience strategy and testing programme to improve conversion rates and return on investment.
  • Identify possible new high-volume traffic opportunities and areas for cost-effective investments.
Responsibilities
  • Assist all performance marketing and programmatic display channels in implementing the paid strategy for B2B following KPI targets and revenue streams.

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions to magazines and digital content, e-commerce, and affiliate marketing. This diverse approach allows Future Publishing to attract advertisers targeting specific demographics while also providing a steady income from subscriptions and product sales. What sets Future Publishing apart from its competitors is its commitment to making a positive societal impact and fostering sustainable growth, alongside a strong focus on collaboration and open communication within its team. The company's goal is to serve its audiences, partners, and communities effectively while delivering valuable content that meets their needs.

Company Stage

Series C

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

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Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.
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