Full-Time

Marketing Specialist

Posted on 8/20/2024

Aria Care Partners

Aria Care Partners

11-50 employees

On-site healthcare services for seniors

Healthcare

Junior, Mid

Overland Park, KS, USA

Category
General Marketing
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Management
Lead Generation
Social Media
SEO
Salesforce
Journalism
Marketing
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in marketing, Communications, Journalism preferred; or 3 to 5 years equivalent experience; or equivalent combination of education and experience.
  • Proficient in social media platforms – LinkedIn, Facebook and Twitter and utilizing social media management tools like HooteSuite
  • Experience with Salesforce, Marketing Cloud, Google Analytics and Content Management Systems
  • strong writing skills: creative copy, presentations, storytelling, collateral materials
  • ability to create content for social media, blog articles, website and other marketing collateral.
  • proficient with Google Analytics, HooteSuite, and Social Media platforms
  • Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through
  • Proficient in all Microsoft Office Products (Word, Excel, Outlook, PowerPoint)
  • Identify and resolve problems promptly
  • Prioritize and plan work activities and use time efficiently
  • Demonstrate accuracy and thoroughness; own and monitor work to ensure quality and apply feedback to improve performance
  • Adapt to changes in a work environment, manage competing demands, and deal with frequent change, delays, or unexpected events with the ability to quickly pivot strategies.
  • Consistently at work and on time, follow instructions, respond to management direction, and solicit feedback to improve performance
  • Team player with superb communication and interpersonal skills
Responsibilities
  • Create engaging content marketing campaigns for various platforms including social media, blogs, email, website and video channel. This may include writing articles, blog posts, infographics, videos and podcasts.
  • Work with internal and external stakeholders to ensure content is successfully delivered across all channels.
  • Collaborate with compliance team to ensure all marketing messaging and materials are compliant.
  • Develop and implement social media strategies to increase brand visibility and engagement on Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor and analyze social media metrics to optimize performance and identify improvement opportunities.
  • Stay current and provide updates on industry trends and best practices in social media marketing.
  • Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities.
  • Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
  • Prepare reports and presentations to communicate insights, trends, and recommendations to key stakeholders.
  • Assist with industry media and association partners to determine relevant and timely marketing opportunities to drive brand awareness and provide lead generation opportunities.

Aria Care Partners enhances the quality of life for seniors in long-term care facilities by providing specialized healthcare services, including dental, vision, and hearing care. They partner with these facilities to offer on-site services, ensuring residents receive consistent care without needing to travel. The company stands out by integrating its services into the daily operations of care facilities, which helps improve health outcomes while generating steady revenue through service contracts. Their goal is to deliver comprehensive healthcare solutions that cater to the unique needs of elderly individuals.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Omaha, Nebraska

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into podiatry services enhances Aria's comprehensive care offerings.
  • Growing demand for care bundles in nursing facilities boosts revenue opportunities.
  • AI-driven diagnostic tools improve accuracy and efficiency in dental and vision care.

What critics are saying

  • Increased competition from companies like Senior Dental Care threatens market share.
  • Integrating new service lines like podiatry requires additional training and resources.
  • Reliance on partnerships like HealthDrive poses risks if disruptions occur.

What makes Aria Care Partners unique

  • Aria Care Partners offers comprehensive on-site healthcare services for senior residents.
  • The company integrates dental, vision, hearing, and podiatry care into long-term facilities.
  • Aria Care Partners employs dedicated clinical staff praised for exceptional customer service.

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