Marketing Specialist

Aria Care Partners, the leading provider of onsite ancillary services, is looking for a Marketing Specialist to join our growing team. The Marketing Specialist role will help improve brand awareness and drive lead generation by creating compelling content for print, email, digital advertisements, website and social media, as well as manage the tools for posting, and reporting performance of promotional efforts. The ideal candidate is creative and analytical and thrives when working with cross-functional stakeholders to build campaigns and programs that drive business results.

Essential Duties & Responsibilities

• Create engaging content marketing campaigns for various platforms including social media, blogs, email, website and video channel. This may include writing articles, blog posts, infographics, videos and podcasts.
• Work with internal and external stakeholders to ensure content is successfully delivered across all channels.
• Collaborate with compliance team to ensure all marketing messaging and materials are compliant.
• Develop and implement social media strategies to increase brand visibility and engagement on Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and analyze social media metrics to optimize performance and identify improvement opportunities.
• Stay current and provide updates on industry trends and best practices in social media marketing.

• Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities.

• Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience

• Prepare reports and presentations to communicate insights, trends, and recommendations to key stakeholders.
• Assist with industry media and association partners to determine relevant and timely marketing opportunities to drive brand awareness and provide lead generation opportunities.

Education and Training

Bachelor’s degree in marketing, Communications, Journalism preferred; or 3 to 5 years equivalent experience; or equivalent combination of education and experience.

Proficient in social media platforms – LinkedIn, Facebook and Twitter and utilizing social media management tools like HooteSuite

Experience with Salesforce, Marketing Cloud, Google Analytics and Content Management Systems

Qualifications

Writing - strong writing skills: creative copy, presentations, storytelling, collateral materials

Content – ability to create content for social media, blog articles, website and other marketing collateral.

Marketing Platforms – proficient with Google Analytics, HooteSuite, and Social Media platforms

Project Management – Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through

Computer Skills: Proficient in all Microsoft Office Products (Word, Excel, Outlook, PowerPoint) 

Problem-Solving — Identify and resolve problems promptly

Planning & Organizing — Prioritize and plan work activities and use time efficiently

Quality Control/Attention to Detail — Demonstrate accuracy and thoroughness; own and monitor work to ensure quality and apply feedback to improve performance

Adaptability — Adapt to changes in a work environment, manage competing demands, and deal with frequent change, delays, or unexpected events with the ability to quickly pivot strategies.

Dependability — Consistently at work and on time, follow instructions, respond to management direction, and solicit feedback to improve performance

Teamwork – Team player with superb communication and interpersonal skills

Physical Demands & Working Conditions

Work is performed in a typical office setting with minimal health or safety hazards exposure. Substantial time is spent working on a computer. Must be able to remain in a stationary position 50% of the time.

The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skills, and/or ability required. Reasonable accommodations may enable individuals to perform the essential functions successfully.