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Full-Time

Marketing Specialist

Confirmed live in the last 24 hours

Aria Care Partners

Aria Care Partners

201-500 employees

On-site healthcare services for seniors

Social Impact
Healthcare

Junior, Mid

Overland Park, KS, USA

Category
General Marketing
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Management
Lead Generation
Social Media
SEO
Salesforce
Journalism
Marketing
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree in marketing, Communications, Journalism preferred; or 3 to 5 years equivalent experience; or equivalent combination of education and experience.
  • Proficient in social media platforms – LinkedIn, Facebook and Twitter and utilizing social media management tools like HooteSuite
  • Experience with Salesforce, Marketing Cloud, Google Analytics and Content Management Systems
  • strong writing skills: creative copy, presentations, storytelling, collateral materials
  • ability to create content for social media, blog articles, website and other marketing collateral.
  • proficient with Google Analytics, HooteSuite, and Social Media platforms
  • Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through
  • Proficient in all Microsoft Office Products (Word, Excel, Outlook, PowerPoint)
  • Identify and resolve problems promptly
  • Prioritize and plan work activities and use time efficiently
  • Demonstrate accuracy and thoroughness; own and monitor work to ensure quality and apply feedback to improve performance
  • Adapt to changes in a work environment, manage competing demands, and deal with frequent change, delays, or unexpected events with the ability to quickly pivot strategies.
  • Consistently at work and on time, follow instructions, respond to management direction, and solicit feedback to improve performance
  • Team player with superb communication and interpersonal skills
Responsibilities
  • Create engaging content marketing campaigns for various platforms including social media, blogs, email, website and video channel. This may include writing articles, blog posts, infographics, videos and podcasts.
  • Work with internal and external stakeholders to ensure content is successfully delivered across all channels.
  • Collaborate with compliance team to ensure all marketing messaging and materials are compliant.
  • Develop and implement social media strategies to increase brand visibility and engagement on Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor and analyze social media metrics to optimize performance and identify improvement opportunities.
  • Stay current and provide updates on industry trends and best practices in social media marketing.
  • Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities.
  • Responsible for day-to-day content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience
  • Prepare reports and presentations to communicate insights, trends, and recommendations to key stakeholders.
  • Assist with industry media and association partners to determine relevant and timely marketing opportunities to drive brand awareness and provide lead generation opportunities.

Aria Care Partners enhances the quality of life for seniors in long-term care facilities by providing specialized healthcare services, including dental, vision, and hearing care. The company partners with these facilities to offer on-site services, ensuring residents receive consistent care without needing to travel. Their dedicated clinical staff is known for delivering compassionate care and exceptional customer service. The goal is to improve health outcomes for elderly individuals while fostering a diverse and inclusive workplace.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Omaha, Nebraska

Founded

1999

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Simplify's Take

What believers are saying

  • The company's focus on comprehensive, on-site care can significantly improve the quality of life for senior residents, making it a rewarding place to work.
  • Leadership under Anthony Miranda, with his extensive experience, provides strong strategic direction and growth opportunities.
  • The commitment to diversity, equity, and inclusion fosters a supportive and just workplace environment.

What critics are saying

  • The integration of new services and acquisitions, such as podiatry and HealthDrive, may pose operational challenges and strain resources.
  • Dependence on long-term care facility contracts could be a vulnerability if these partnerships face disruptions.

What makes Aria Care Partners unique

  • Aria Care Partners offers a comprehensive suite of on-site healthcare services tailored specifically for senior residents, unlike competitors who may focus on a single type of care.
  • Their business model of integrating services directly into long-term care facilities ensures consistent and convenient care, setting them apart from providers requiring off-site visits.
  • The recent addition of podiatry services and strategic acquisitions like HealthDrive Corporation highlight their commitment to expanding and diversifying their care offerings.