Full-Time

Senior Manager

Enterprise Marketing

Confirmed live in the last 24 hours

TripAdvisor

TripAdvisor

51-200 employees

Largest travel platform for reviews and bookings

Consumer Goods
Entertainment

Compensation Overview

$135k - $155kAnnually

Senior

New York, NY, USA

Requires 3-5 days per month in the New York office.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Figma
Branding/Brand Strategy
Social Media
Canva
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 10+ years’ work experience in a B2B/Enterprise, Marketing, Sales Marketing or Brand Strategy role within the Advertising & Media Industry
  • Extensive knowledge of media, marketing and advertising
  • Bachelors’ degree in Communications, Journalism, Business, Marketing or related field
  • A “deck-whiz”; Google Slides is your happy place; you can create beautiful decks & slides that are digestible and engaging (knowledge of tools like Figma, Canva, etc. is a plus)
  • Exceptional writing skills & an eye for design; experience using G-Suite/Google Slides
  • Experience with project management tools (we use Airtable)
  • Ability to create strategy & narratives derived from research & insights
  • Can work across multiple stakeholders & collaborators; ability to prioritize and multitask in a fast-paced, dynamic environment, adapting easily and quickly to change
  • Understanding of marketing channels across CRM, social, PR & more
  • Excellent communication skills both written and oral
  • Comfortable working autonomously
  • Ability to work across global markets and different time zones; adjusting content & materials based on regional needs
Responsibilities
  • Develop, socialize and activate a variety of campaigns throughout the year leveraging multiple channels, including but not limited to paid social, sponsored content, organic social, CRM, earned media and PR, experiential, sales collateral, website development and more, targeted to a B2B (enterprise advertising) audience
  • Work cross functionally with key stakeholders, channel managers, and creative to develop and execute these campaigns
  • Manage campaigns from start to finish including setting the strategy, hosting standups, building timelines, reporting, socialization and retrospectives
  • These campaigns can be in support of thought leadership, product launches, case studies, positioning, etc.
  • Turn insights into compelling narratives for campaigns, content, PR news & sales materials that dispel myths and address challenges head on
  • Combine data with creativity to create content rooted in insights
  • Turn these stories into multiple assets across websites, videos, sales collateral, social assets, abstracts, and more
  • Partner with the Research & Insights to make our 1P & 3P data sing and differentiate us in the market
  • Partner closely with Sales to understand their challenges, the mindset of their clients, & what they’re hearing in market to inform initiatives & content
  • Work closely with our PR team & agencies to promote our content & initiatives in trades, & speaking opportunities
  • Own the awards strategy & process inclusive of managing an agency
  • Own and develop the programming for Tripadvisor’s client council - from member acquisition, to content development to events, etc.
  • Collaborate with Sales on process & tactics for engagement
  • Drive programming for events
  • Create ongoing content via newsletters & webinars for our council

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from travelers about various services such as hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates mainly through advertising revenue, offering businesses in the travel industry the opportunity to advertise and enhance their listings on the platform. Additionally, it earns money through affiliate commissions when users book travel services through its links. What sets Tripadvisor apart from its competitors is its vast database of user-generated content, which provides authentic insights and recommendations. The goal of Tripadvisor is to empower travelers with the information they need to create memorable travel experiences.

Company Stage

IPO

Total Funding

$325M

Headquarters

Englewood, Colorado

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $500M Term Loan B Facility secures Tripadvisor's financial stability, enabling further growth and innovation.
  • Potential acquisition and privatization could lead to strategic realignments and increased investment in the platform.
  • The formation of a special committee to evaluate potential transactions indicates proactive governance and potential for shareholder value maximization.

What critics are saying

  • The potential acquisition and privatization process could create uncertainty and instability for employees.
  • Dependence on advertising revenue makes Tripadvisor vulnerable to market fluctuations and economic downturns.

What makes TripAdvisor unique

  • Tripadvisor's extensive database of millions of reviews and opinions from a global community provides unparalleled insights for travelers, setting it apart from competitors.
  • The significant voting interest held by Liberty TripAdvisor Holdings allows for strategic influence and stability in decision-making, unlike other travel platforms with more fragmented ownership.
  • Tripadvisor's dual revenue streams from advertising and affiliate commissions offer a diversified income model, reducing dependency on a single revenue source.

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