Community Engagement Lead

Job Description

As the Community Engagement Lead, you’ll be embedded in our client’s day-to-day social media workflow, working in part to identify proactive and reactive engagement opportunities in real-time. You’ll also work collaboratively with our in-house content creators and social strategists to inform new briefs and act as the voice of the community.

This is a role with flexible Hours (may require off-hours and weekend work)

You’ll have ample opportunity to see your work come to life each and every day. 

Duties and responsibilities:

• Lead day-to-day community management, including responding to comments, DMs, and looking for proactive engagement opportunities, in partnership with client teams
• Build relationships with community members, and identify opportunities for surprise & delights
• Feed into creation of net-new content, in partnership with content creators and strategists
• Assisting team in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.
• Management and sourcing of relevant industry and brand influencers.
• Support yearly digital, social, and influencer planning initiatives. 
• Gather, report and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns.
• Strategize with the internal creative team to develop social media initiatives and promotions.
• Perform social listening and other research across digital channels (comfortability handling data and experience with social listening tools an asset).
• Communicate effectively with clients, internal teams and partners.
• Complete ad-hoc tasks and other duties, as assigned.
• Mentor junior community managers, as needed
• Take feedback in stride – we win together & lose together!

Qualifications

• Minimum 3 years’ experience in a social media/digital marketing role.
• Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
• Fluent in English, both written and spoken. French written and spoken an asset.
• Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
• Strong writing background with an ability to communicate thoughts clearly and simply.
• Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time.

You are an ideal candidate if you:

• Are curious by nature: you’re interested how things work and why they work that way
• Have the spiciest take in the room (we want people who think differently than we do)
• Are creatively driven and think of data as a vehicle to unlocking new opportunities
• Have strong written and presentation skills
• Set high quality standards of work for yourself and aim to get every detail right
• Relentlessly want to improve and grow
• Have a bias for action 

Candidate Education:

• Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset