Full-Time

Community Engagement Lead

Posted on 8/27/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid

Toronto, ON, Canada

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Social Media
Marketing
Requirements
  • Minimum 3 years’ experience in a social media/digital marketing role.
  • Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
  • Fluent in English, both written and spoken. French written and spoken an asset.
  • Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
  • Strong writing background with an ability to communicate thoughts clearly and simply.
  • Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time.
  • Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset.
Responsibilities
  • Lead day-to-day community management, including responding to comments, DMs, and looking for proactive engagement opportunities, in partnership with client teams.
  • Build relationships with community members, and identify opportunities for surprise & delights.
  • Feed into creation of net-new content, in partnership with content creators and strategists.
  • Assisting team in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.
  • Management and sourcing of relevant industry and brand influencers.
  • Support yearly digital, social, and influencer planning initiatives.
  • Gather, report and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns.
  • Strategize with the internal creative team to develop social media initiatives and promotions.
  • Perform social listening and other research across digital channels (comfortability handling data and experience with social listening tools an asset).
  • Communicate effectively with clients, internal teams and partners.
  • Complete ad-hoc tasks and other duties, as assigned.
  • Mentor junior community managers, as needed.
  • Take feedback in stride – we win together & lose together!

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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